# Ambiguous pricing CTA — dev spec
Site: hostinger.com · Priority 9 · Medium · Effort: Low (0.5-2 days)

## Problem
The 'Choose' button on pricing does not specify which plan it corresponds to, causing ambiguity in the funnel step.

## Evidence (from the live site)
> Prices shown on the page: $11.99 $2.99/moChoose $143.52 $575.52 $10.99/mo $18.99

## Current state
cta: Choose (multiple); notes: Pricing section shows multiple price points but 'Choose' buttons lack plan labels.

## Required change
cta: Choose [Plan Name]; notes: Label each 'Choose' button with the specific plan name and term.

## Acceptance criteria
- GIVEN a first-time visitor on the affected page
- WHEN the change is live
- THEN Label each 'Choose' button with the specific plan name and term.
- AND no layout regression at 375px / 768px / 1280px
- AND the changed control is keyboard-reachable with an accessible name

## Tracking
- Fire `cro_ambiguous_pricing_cta` on interaction with the changed element
- Verify the event fires in BOTH variants before opening traffic

## Test plan
- Two-proportion z-test, 95% significance, 80% power
- 1,941,808 visitors per variant to detect a 2.0% relative lift
- Run at least one full business cycle; not testable at current traffic

## Rollback
Feature-flag the change; revert if the primary metric drops for 3 consecutive days.