# Consent wall blocks content — dev spec
Site: yahoo.com · Priority 2 · Urgent · Effort: Medium (2-5 days)

## Problem
A consent wall appears to block the homepage content, forcing users to make a choice before seeing any value.

## Evidence (from the live site)
> SEO title: 'Ihre Datenschutzeinstellungen' (title_length: 29) while h1s are empty and body_sample shows only navigation and ads, no main content.

## Current state
cta: Sign in; notes: Consent wall appears to be a dark pattern, likely pre-selected or difficult to dismiss, blocking content.

## Required change
h1: Yahoo - News, Finance, Sports, and More; cta: Continue to Yahoo; notes: Provide a clear 'Accept' and 'Decline' button with equal prominence, and allow users to access content without making a choice.

## Acceptance criteria
- GIVEN a first-time visitor on the affected page
- WHEN the change is live
- THEN Provide a clear 'Accept' and 'Decline' button with equal prominence, and allow users to access content without making a choice.
- AND no layout regression at 375px / 768px / 1280px
- AND the changed control is keyboard-reachable with an accessible name

## Tracking
- Fire `cro_consent_wall_blocks_content` on interaction with the changed element
- Verify the event fires in BOTH variants before opening traffic

## Test plan
- Two-proportion z-test, 95% significance, 80% power
- 124,891 visitors per variant to detect a 8.0% relative lift
- Run at least one full business cycle; duration depends on traffic

## Rollback
Feature-flag the change; revert if the primary metric drops for 3 consecutive days.