# Rotating hero without clear CTA — dev spec
Site: yahoo.com · Priority 5 · High · Effort: Medium (2-5 days)

## Problem
The hero area is a rotating carousel of content without a single, clear call-to-action, causing decision paralysis and diluting the primary conversion path.

## Evidence (from the live site)
> The inventory shows multiple h2s like 'Trending', 'Explore More', 'For You', 'Spotlight Videos', 'Popular Games' and CTAs like 'See more stories on Yahoo 100' and 'See forecast', indicating a rotating set of modules rather than a focused hero.

## Current state
h1: None; cta: See more stories on Yahoo 100, See forecast; notes: The hero area is a collection of widgets (weather, horoscope, events, trending) that rotate, each with its own link, but no single primary CTA for the main action (e.g., search, sign in, or read top news).

## Required change
h1: Your daily briefing; cta: Read today's top stories; notes: Replace the rotating modules with a single, static hero that highlights the most common visitor intent (e.g., top news) and a clear CTA to engage with that content, reducing choice overload.

## Acceptance criteria
- GIVEN a first-time visitor on the affected page
- WHEN the change is live
- THEN Replace the rotating modules with a single, static hero that highlights the most common visitor intent (e.g., top news) and a clear CTA to engage with that content, reducing choice overload.
- AND no layout regression at 375px / 768px / 1280px
- AND the changed control is keyboard-reachable with an accessible name

## Tracking
- Fire `cro_rotating_hero_without_clear_cta` on interaction with the changed element
- Verify the event fires in BOTH variants before opening traffic

## Test plan
- Two-proportion z-test, 95% significance, 80% power
- 315,206 visitors per variant to detect a 5.0% relative lift
- Run at least one full business cycle; duration depends on traffic

## Rollback
Feature-flag the change; revert if the primary metric drops for 3 consecutive days.