4
High
Homepage
Multiple competing CTAs
The homepage presents multiple competing primary CTAs without a clear primary action, diluting user focus and potentially confusing first-time visitors.
scroll ↕ — this is the live page
⚠ Multiple competing CTAsThe homepage hero presents three competing primary CTAs—'Sign in', 'See more stories on Yahoo 100', and 'See forecast'—with no clear hierarchy. This …
One primary CTADe-emphasized secondary linksAdded headlineClarified CTA copy
Homepage
Welcome to Yahoo
Get the latest news, stories, and forecasts.
Sign in to personalize your feedSee more storiesSee forecast✓ Single primary CTAOne clear action reduces friction and guides users.
FixPrioritize a single primary CTA by making 'Sign in to personalize your feed' the only button styled as primary, while de-emphasizing the secondary links to a smaller, less prominent style. This creates a clear visual hierarchy, guiding users toward the most valuable action. The headline 'Welcome to Yahoo' reinforces the value proposition, supporting the primary CTA and reducing ambiguity.
Evidence
Observed on the live site
✓ Flagged independently by 2 of 7 analysts
- CTAs listed: 'Sign in', 'See more stories on Yahoo 100', 'See forecast'
- CTA text is simply 'Sign in' with no supporting copy or value proposition.
Business case
If this change wins
0.2 – 1.0
orders per 1,000 visitors
High
Effort — 5+ days
Not A/B testable
At typical traffic
Detecting this needs about 315,206 visitors per variant. Ship it as a sequenced change and log the date instead.
Prioritisation
PXL score: 5 / 10
Assessed from the live page
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | Yes | 1 |
| Is the change noticeable in under 5 seconds? | Yes | 2 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | Yes | 1 |
| Verified by direct technical measurement? | No | 0 |
Criteria that need your data
4 of these could not be answered from the live page. Session recordings, survey or support themes, and analytics access would raise the confidence of this ranking — they do not indicate a weaker finding.
| Question | Answer | Points |
|---|---|---|
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
Implementation
Hand this to your developer
- Surface
- Homepage — HOMEPAGE HERO
- Problem
- The homepage presents multiple competing primary CTAs without a clear primary action, diluting user focus and potentially confusing first-time visitors.
- Current state
- h1: None; cta: Sign in, See more stories on Yahoo 100, See forecast; notes: No clear primary CTA; multiple actions compete for attention.
- Change
- h1: Welcome to Yahoo; cta: Sign in to personalize your feed; notes: Prioritize a single primary CTA (e.g., Sign in) and de-emphasize secondary links.
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Prioritize a single primary CTA (e.g., Sign in) and de-emphasize secondary links, with no regression at 375px and 1280px widths. - Tracking
- event: cro_multiple_competing_ctas on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- conversion rate on the affected step
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- High — 5+ days
- Test plan
- 315,206 visitors per variant (95% significance, 80% power); duration depends on traffic.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.