6
Medium
Homepage
Customer reviews absent from decision pages
No customer testimonials, review counts, or star ratings are visible on key decision pages despite a 4.7 Trustpilot rating.
⚠ Customer reviews absent from decision pagesThe pricing section lacks any customer testimonials or ratings, missing an opportunity to build trust despite a 4.7 …
Both are photographs of the live page — the right side has the
change applied in the browser.
Evidence
Observed on the live site
✓ Flagged independently by 1 of 7 analysts
- A section heading reads “Plans and prices”.
- A section heading reads “Bring your website online today”.
- 2 distinct calls to action compete on the same page: “Start for free”, “Buy a domain”.
Business case
If this change wins
0.1 – 0.4
orders per 1,000 visitors
Medium
Effort — 2-5 days
Not A/B testable
At typical traffic
Detecting this needs about 1,941,808 visitors per variant. Ship it as a sequenced change and log the date instead.
Prioritisation
PXL score: 5 / 10
Assessed from the live page
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | Yes | 1 |
| Is the change noticeable in under 5 seconds? | Yes | 2 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | Yes | 1 |
| Verified by direct technical measurement? | No | 0 |
Criteria that need your data
4 of these could not be answered from the live page. Session recordings, survey or support themes, and analytics access would raise the confidence of this ranking — they do not indicate a weaker finding.
| Question | Answer | Points |
|---|---|---|
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
Implementation
Hand this to your developer
- Surface
- Homepage — Homepage, /website-builder
- Problem
- No customer testimonials, review counts, or star ratings are visible on key decision pages despite a 4.7 Trustpilot rating.
- Current state
- cta: Start for free | Buy a domain; notes: No social proof elements visible near pricing or CTAs.
- Change
- cta: Start for free; notes: Embed Trustpilot summary widget (star rating and review count) beside pricing and primary CTA.
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Embed Trustpilot summary widget (star rating and review count) beside pricing and primary CTA, with no regression at 375px and 1280px widths. - Tracking
- event: cro_customer_reviews_absent_from_decisio on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- conversion rate + bounce rate on the affected page
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- Medium — 2-5 days
- Test plan
- 1,941,808 visitors per variant (95% significance, 80% power); duration depends on traffic.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.