9
Medium
Pricing & Plans
No visible guarantee or refund signal
No mention of money-back guarantee or refund policy appears near purchase decision points, increasing perceived risk.
scroll ↕ — this is the live page
⚠ No visible guarantee or refund signalNo mention of money-back guarantee or refund policy appears near purchase decision points, increasing perceived risk.
Fix
Evidence
Observed on the live site
✓ Flagged independently by 1 of 7 analysts
- 12 distinct calls to action compete on the same page: “Create a website”, “Explore agentic AI”, “Get connector”, “Contact How to reach us.”, “Get started”, “Explore all offers”, “Create with AI”, “Explore Ecommerce”.
Business case
If this change wins
0.1 – 0.4
orders per 1,000 visitors
Medium
Effort — 2-5 days
Not A/B testable
At typical traffic
Detecting this needs about 1,941,808 visitors per variant. Ship it as a sequenced change and log the date instead.
Prioritisation
PXL score: 4 / 10
Assessed from the live page
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | No | 0 |
| Is the change noticeable in under 5 seconds? | Yes | 2 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | Yes | 1 |
| Verified by direct technical measurement? | No | 0 |
Criteria that need your data
4 of these could not be answered from the live page. Session recordings, survey or support themes, and analytics access would raise the confidence of this ranking — they do not indicate a weaker finding.
| Question | Answer | Points |
|---|---|---|
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
Implementation
Hand this to your developer
- Surface
- Pricing & Plans — Homepage, /website-builder, pricing sections
- Problem
- No mention of money-back guarantee or refund policy appears near purchase decision points, increasing perceived risk.
- Current state
- cta: Create a website | Explore agentic AI | Get connector | Contact How to reach us. | Get started | Explore all offers | Create with AI | Explore Ecommerce | Explore AI email marketing | Start a chat | Learn more | Explore templates; notes: No guarantee or refund signal visible near CTAs.
- Change
- cta: Create a website; notes: Add visible guarantee statement near pricing CTAs and plan selection areas.
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Add visible guarantee statement near pricing CTAs and plan selection areas, with no regression at 375px and 1280px widths. - Tracking
- event: cro_no_visible_guarantee_or_refund_signa on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- conversion rate + bounce rate on the affected page
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- Medium — 2-5 days
- Test plan
- 1,941,808 visitors per variant (95% significance, 80% power); duration depends on traffic.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.