# Restock banner misdirects — dev spec
Site: camphollow.com · Priority 2 · High · Effort: Medium (2-5 days)

## Problem
A persistent restock banner competes with primary CTAs and sends visitors away from the funnel.

## Evidence (from the live site)
> Welcome to our new site, click here for the restock.

## Current state
cta: click here for the restock; notes: Banner appears on every page, competing with primary CTAs.

## Required change
cta: View restocked items; notes: Make banner dismissible and link to a specific collection.

## Acceptance criteria
- GIVEN a first-time visitor on the affected page
- WHEN the change is live
- THEN Make banner dismissible and link to a specific collection.
- AND no layout regression at 375px / 768px / 1280px
- AND the changed control is keyboard-reachable with an accessible name

## Tracking
- Fire `cro_restock_banner_misdirects` on interaction with the changed element
- Verify the event fires in BOTH variants before opening traffic

## Test plan
- Two-proportion z-test, 95% significance, 80% power
- 315,206 visitors per variant to detect a 5.0% relative lift
- Run at least one full business cycle; duration depends on traffic

## Rollback
Feature-flag the change; revert if the primary metric drops for 3 consecutive days.