# Homepage lacks product clarity — dev spec
Site: camphollow.com · Priority 3 · High · Effort: Low (0.5-2 days)

## Problem
The homepage headline and copy do not clearly state what is sold, leaving visitors to infer the product category.

## Evidence (from the live site)
> The page's main headline reads “Make Their Birthday A Keepsake”.
> Page copy reads “Timeless Porcelain Jewelry, Figurines, Gifts, Souvenirs & Keepsakes – Camp Hollow Skip to content Welcome to our new site, click here for the resto”.

## Current state
h1: Make Their Birthday A Keepsake; notes: Headline does not name product category.

## Required change
h1: Porcelain Jewelry & Figurines for Keepsakes; cta: Shop All; notes: Explicitly name product and benefit.

## Acceptance criteria
- GIVEN a first-time visitor on the affected page
- WHEN the change is live
- THEN Explicitly name product and benefit.
- AND no layout regression at 375px / 768px / 1280px
- AND the changed control is keyboard-reachable with an accessible name

## Tracking
- Fire `cro_homepage_lacks_product_clarity` on interaction with the changed element
- Verify the event fires in BOTH variants before opening traffic

## Test plan
- Two-proportion z-test, 95% significance, 80% power
- 315,206 visitors per variant to detect a 5.0% relative lift
- Run at least one full business cycle; duration depends on traffic

## Rollback
Feature-flag the change; revert if the primary metric drops for 3 consecutive days.