# Product page CTAs ambiguous — dev spec
Site: camphollow.com · Priority 9 · High · Effort: Medium (2-5 days)

## Problem
The Wish of the Month Club product page has an unclear offer and no secondary action, confusing new visitors.

## Evidence (from the live site)
> The page's main headline reads “Wish of the Month Club | Limited Edition”.
> Prices shown on the page: $6 $4 $0 $5 $3 $3095
> A form on this page: its submit button is labelled “Add” and it carries 1 field.

## Current state
h1: Wish of the Month Club | Limited Edition; cta: Add to cart; notes: No description, no variant selection, no quantity input.

## Required change
h1: Wish of the Month Club; cta: Join The Club; notes: Add clear description, subscription details, and secondary CTA.

## Acceptance criteria
- GIVEN a first-time visitor on the affected page
- WHEN the change is live
- THEN Add clear description, subscription details, and secondary CTA.
- AND no layout regression at 375px / 768px / 1280px
- AND the changed control is keyboard-reachable with an accessible name

## Tracking
- Fire `cro_product_page_ctas_ambiguous` on interaction with the changed element
- Verify the event fires in BOTH variants before opening traffic

## Test plan
- Two-proportion z-test, 95% significance, 80% power
- 315,206 visitors per variant to detect a 5.0% relative lift
- Run at least one full business cycle; duration depends on traffic

## Rollback
Feature-flag the change; revert if the primary metric drops for 3 consecutive days.