10
High
Page
Competing CTAs on builder page
The website builder page has 10 competing CTAs without a clear hierarchy, making the primary conversion step ambiguous.
scroll ↕ — this is the live page
⚠ Competing CTAs on builder pageThe website builder page offers multiple entry points without a clear hierarchy, making the primary conversion step ambiguous.
Fix
Evidence
Observed on the live site
✓ Flagged independently by 1 of 7 analysts
- 10 distinct calls to action compete on the same page: “Create a website”, “Explore agentic AI”, “Get connector”, “Contact How to reach us.”, “Start for free”, “Buy a domain”, “Contact us”, “Get web hosting”.
Business case
If this change wins
0 – 0
orders per 1,000 visitors
Medium
Effort — 2-5 days
Not A/B testable
At typical traffic
Detecting this needs about 315,206 visitors per variant. Ship it as a sequenced change and log the date instead.
Prioritisation
PXL score: 3 / 10
Assessed from the live page
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | No | 0 |
| Is the change noticeable in under 5 seconds? | Yes | 2 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | No | 0 |
| Verified by direct technical measurement? | No | 0 |
Criteria that need your data
4 of these could not be answered from the live page. Session recordings, survey or support themes, and analytics access would raise the confidence of this ranking — they do not indicate a weaker finding.
| Question | Answer | Points |
|---|---|---|
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
Implementation
Hand this to your developer
- Surface
- Page — page
- Problem
- The website builder page has 10 competing CTAs without a clear hierarchy, making the primary conversion step ambiguous.
- Current state
- cta: Multiple CTAs: Create a website, Explore agentic AI, Get connector, Contact, Start for free, Buy a domain, Contact us, Get web hosting, Find a domain, Learn more; notes: No clear primary CTA.
- Change
- cta: Primary: Start for free; notes: Prioritize 'Start for free' as the single primary CTA and move other actions to secondary positions.
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Prioritize 'Start for free' as the single primary CTA and move other actions to secondary positions, with no regression at 375px and 1280px widths. - Tracking
- event: cro_competing_ctas_builder_page on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- conversion rate on the affected step
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- Medium — 2-5 days
- Test plan
- 315,206 visitors per variant (95% significance, 80% power); 37 days.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.