2
High
Page
Competing CTAs on homepage
The homepage has 12 competing CTAs above the fold, creating ambiguity about the primary next step and diluting conversion focus.
⚠ Competing CTAs on homepageThe homepage has 12 competing CTAs above the fold, creating ambiguity about the primary next step and diluting …
Both are photographs of the live page — the right side has the
change applied in the browser.
Evidence
Observed on the live site
✓ Flagged independently by 1 of 7 analysts
- 12 distinct calls to action compete on the same page: “Create a website”, “Explore agentic AI”, “Get connector”, “Contact How to reach us.”, “Get started”, “Explore all offers”, “Create with AI”, “Explore Ecommerce”.
Business case
If this change wins
0 – 0
orders per 1,000 visitors
Medium
Effort — 2-5 days
Not A/B testable
At typical traffic
Detecting this needs about 315,206 visitors per variant. Ship it as a sequenced change and log the date instead.
Prioritisation
PXL score: 5 / 10
Assessed from the live page
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | Yes | 1 |
| Is the change noticeable in under 5 seconds? | Yes | 2 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | Yes | 1 |
| Verified by direct technical measurement? | No | 0 |
Criteria that need your data
4 of these could not be answered from the live page. Session recordings, survey or support themes, and analytics access would raise the confidence of this ranking — they do not indicate a weaker finding.
| Question | Answer | Points |
|---|---|---|
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
Implementation
Hand this to your developer
- Surface
- Page — page
- Problem
- The homepage has 12 competing CTAs above the fold, creating ambiguity about the primary next step and diluting conversion focus.
- Current state
- cta: Multiple CTAs: Create a website, Explore agentic AI, Get connector, Contact, Get started, Explore all offers, Create with AI, Explore Ecommerce, Explore AI email marketing, Start a chat, Learn more, Explore templates; notes: No clear primary CTA above the fold.
- Change
- cta: Primary: Create a website; secondary actions de-emphasized; notes: Reduce number of competing CTAs and visually prioritize a single primary action.
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Reduce number of competing CTAs and visually prioritize a single primary action, with no regression at 375px and 1280px widths. - Tracking
- event: cro_competing_ctas_homepage on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- conversion rate on the affected step
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- Medium — 2-5 days
- Test plan
- 315,206 visitors per variant (95% significance, 80% power); 37 days.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.