3
High
Homepage
No social proof on hero
The hero lacks any trust signals (review count, rating, or press logos), so first-time visitors may hesitate to click through due to uncertainty about quality and fit.
⚠ No social proof on heroThe hero section has no trust signals like review ratings or counts, which may cause first-time visitors to hesitate due to uncertainty about quality.
Add review badges to CTAs
FixAdding small review badges next to the primary CTAs demonstrates how social proof can increase trust and encourage clicks.
Both are photographs of the live page — the right side has the change applied in the browser.
Evidence
Observed on the live site
✓ Flagged independently by 1 of 7 analysts
- Hero H1: 'Wildly Comfortable. Super Natural.' with CTAs 'SHOP MEN' and 'SHOP WOMEN' but no review stars, count, or press mentions in the body sample.
Business case
If this change wins
$35,381 – $176,904
annual opportunity if it wins
Medium
Effort — 2-5 days
not testable at current traffic
A/B test duration
Prioritisation
PXL score: 5 / 10
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | Yes | 1 |
| Is the change noticeable in under 5 seconds? | Yes | 2 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | Yes | 1 |
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
| Verified by direct technical measurement? | No | 0 |
Implementation
Hand this to your developer
- Surface
- Homepage — HOMEPAGE HERO
- Problem
- The hero lacks any trust signals (review count, rating, or press logos), so first-time visitors may hesitate to click through due to uncertainty about quality and fit.
- Current state
- h1: Wildly Comfortable. Super Natural.; cta: SHOP MEN / SHOP WOMEN; notes: No social proof visible in hero section.
- Change
- h1: Wildly Comfortable. Super Natural.; cta: SHOP MEN / SHOP WOMEN; notes: Add a line under the CTAs: 'Rated 4.6/5 from 50,000+ reviews' or a press logo strip (e.g., 'As seen in Vogue, GQ, Forbes').
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Add a line under the CTAs: 'Rated 4.6/5 from 50,000+ reviews' or a press logo strip (e.g., 'As seen in Vogue, GQ, Forbes'), with no regression at 375px and 1280px widths. - Tracking
- event: cro_no_social_proof_on_hero on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- conversion rate + bounce rate on the affected page
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- Medium — 2-5 days
- Test plan
- 299,882 visitors per variant (95% significance, 80% power); not testable at current traffic.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.