7
High
Page
Coverage CTA and form mismatch
Coverage CTAs lead to a form labeled UNLOCK MY SAVINGS, creating a mismatch between intent and interaction.
scroll ↕ — this is the live page
⚠ Coverage CTA and form mismatchThe page's coverage CTAs lead to a form labeled UNLOCK MY SAVINGS, creating a mismatch between intent and interaction.
Fix
Evidence
Observed on the live site
✓ Flagged independently by 1 of 7 analysts
- 4 distinct calls to action compete on the same page: “CHECK COVERAGE”, “CHECK IF IT WORKS AT MY ADDRESS”, “START CHAT”, “CHECK MY COVERAGE”.
- A form on this page: its submit button is labelled “UNLOCK” and it carries 3 fields.
Business case
If this change wins
0 – 0
orders per 1,000 visitors
Low
Effort — 0.5-2 days
Not A/B testable
At typical traffic
Detecting this needs about 315,206 visitors per variant. Ship it as a sequenced change and log the date instead.
Prioritisation
PXL score: 3 / 10
Assessed from the live page
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | No | 0 |
| Is the change noticeable in under 5 seconds? | Yes | 2 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | No | 0 |
| Verified by direct technical measurement? | No | 0 |
Criteria that need your data
4 of these could not be answered from the live page. Session recordings, survey or support themes, and analytics access would raise the confidence of this ranking — they do not indicate a weaker finding.
| Question | Answer | Points |
|---|---|---|
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
Implementation
Hand this to your developer
- Surface
- Page — page
- Problem
- Coverage CTAs lead to a form labeled UNLOCK MY SAVINGS, creating a mismatch between intent and interaction.
- Current state
- h1: Finally. Real Internet in Rural America; cta: CHECK COVERAGE | CHECK IF IT WORKS AT MY ADDRESS | START CHAT | CHECK MY COVERAGE; notes: Form label does not match CTA intent.
- Change
- cta: CHECK COVERAGE; notes: Change form submit to CHECK COVERAGE and make ZIP the only required field.
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Change form submit to CHECK COVERAGE and make ZIP the only required field, with no regression at 375px and 1280px widths. - Tracking
- event: cro_coverage_cta_and_form_mismatch on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- conversion rate on the affected step
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- Low — 0.5-2 days
- Test plan
- 315,206 visitors per variant (95% significance, 80% power); not testable at current traffic.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.