N
nomadinternet.com
CRO Recommendations — August 2026
CRO Page Prioritization

Where the Conversion
Leaks Are

The single most valuable conversion mechanism on this site is the coverage check, but it is bleeding value because the primary CTA is diluted by competing CTAs and the form asks for email and phone before any value is shown, while the page's performance (LCP 35.5s) and trust signals (missing guarantee, fee disclosure) further erode conversion.

7 analysts ['/', '/pages/state-florida-residential-wireless-internet-service', '/pages/plans', '/pages/rural-internet', '/plans'] pages 10 findings 4-week roadmap →
C
71 / 100 overall
Per-surface grade — longer bar means more conversion risk found on that surface
Performance
F
Page
D
Area
B
331 – 1,574
orders per year if all win (measured traffic)
4
Verified by measurement
1
Urgent
Blocking or misrepresenting the primary path.
1
Shippable this week
Low-effort changes — start here.
Also examined, no material issue found: Message Clarity. The grade reflects the findings that survived this run’s integrity checks — it is a snapshot of this audit, not a fixed property of the site.
Executive summary (PDF) Slide deck (PPTX) Backlog (CSV) Backlog (JSON)
Before & After — click any card for evidence, math and the dev spec
Current
Recommended
1
Urgent

LCP 35.5s on mobile

Lab LCP of 35.5s on mobile means most visitors bounce before seeing content.

Medium effortMeasured
Full analysis →
Current
Recommended
2
High

Lab CLS of 0.731 on mobile

Lab CLS of 0.731 on mobile causes layout shifts, leading to mis-taps on CTAs.

Medium effortMeasured
Full analysis →
Current
Recommended
3
High

Lab TBT of 1,920 ms on mobile

Lab TBT of 1,920 ms on mobile makes the page unresponsive, delaying interactions.

Medium effortMeasured
Full analysis →
Current
Recommended
4
High

Heavy third-party script load

Homepage loads 64 scripts, causing slow interaction readiness on mobile.

Medium effortMeasured
Full analysis →
Current
Recommended
5
Medium

Duplicate plans pages split traffic

Two nearly identical plans pages split conversion traffic and confuse users about the canonical URL.

Medium effort
Full analysis →
Current
Recommended

Check coverage

See your savings in seconds

Enter your ZIP to check coverage and pricing instantly.

CHECK COVERAGE
✓ Reduced frictionOnly ZIP is required upfront; contact details are requested after value is shown.
6
High

Savings form asks contact before value

Lead form collects email, ZIP, phone before any coverage or pricing value is shown, creating friction.

Medium effort
Full analysis →
Voice of customer

What customers actually say

Gathered from third-party reviews, forums and video — the site’s own pages are excluded. Every quote was verified word-for-word against the page it links to; anything that could not be verified was discarded rather than paraphrased.

Said before buying — these are conversion problems

Unclear terms of service
confusing (and often changing!) terms of service.
— cnet.com
Customers find the terms confusing and changing, leading to misunderstandings about service and billing.
Misleading advertising claims
consumers can “Cancel Anytime”, “Join America’s Largest Wireless Internet Provider Featuring” amongst other features “Nationwide Coverage” and “No Installation Required” based on conflicting complaints received by BBB.
— bbb.org
Customers feel the advertised promises like 'Cancel Anytime' are not honored, leading to skepticism.

Said after buying — these shape what the page must reassure

Unexpected equipment ownership confusion
when I cancelled my service they continued to charge me and refused to close my account and stop charging unless I return the modem that I purchased and telling me I was renting it when I know I purchased it.
— bbb.org
Customers are surprised to learn they don't own the modem they paid for, causing friction at cancellation.
Difficulty reaching human support
impossible to talk to human support..all chat and text doesn't get anything solved.
— bbb.org
Customers struggle to get help from a real person, leading to unresolved issues.
Unexpected extra fees
They charged us two "service fees" of $249 and $199, with no explanation and continued requests get ignored.
— reddit.com
Customers are charged fees they didn't anticipate, causing distrust and frustration.
Prepared by The CRO Panel · · Method & confidence