Everything on this page was measured directly against yahoo.com on August 2026 and is reproducible.
| Check | Result | |
|---|---|---|
| Performance score | 52 / 100 | Weighted blend of the lab metrics below |
| Accessibility score | 91 / 100 | Automated WCAG checks only — a floor, not a ceiling |
| SEO score | 91 / 100 | Crawlability and on-page basics |
| Metric | Lab value | Good | Verdict |
|---|---|---|---|
| LCP | 6.2 s | ≤ 2500ms | poor |
| CLS | 0 | ≤ 0.1 | good |
| TBT | 450 ms | ≤ 200ms | needs improvement |
| FCP | 5.7 s | ≤ 1800ms | poor |
| SI | 5.7 s | ≤ 3400ms | needs improvement |
One synthetic load of the homepage on an emulated mid-range phone. Lab data confirms the defect class and is fully reproducible; it does not claim the 28-day real-user percentile that field data would.
Homepage first, then the URLs Google’s ranked-keywords data says are the site’s real front doors. Lab vitals and an independent on-page score for each — same measurements, same rules. A defect that repeats across all five is a platform-wide problem; one that only shows on the homepage is a template-specific fix.
| On-page score | 89.76 / 100 | DataForSEO's own crawler, different infrastructure than this audit's |
| Time to interactive | 262 ms | Their crawler's desktop load — compare with the mobile lab numbers above |
| DOM complete | 265 ms | Full document parse time |
| Scripts on page | 2 | Independent count — corroborates the script-weight measurement |
| DOM size | 110 KB | Bigger documents parse slower on cheap phones |
| Structural flags | none raised | Duplicate/broken checks from their crawl |
| Domain age | 31.6 years | Registered 1995-01-18 (MarkMonitor Inc.) — longevity is a quiet trust signal |
| Detected technologies | AWS Certificate Manager, Amazon Web Services, Apache Traffic Server, Next.js, React | From public fingerprints — informs which fixes are platform-native vs custom work |
| Backlink domain rank | 761 / 1000 | Link-graph authority; context for how hard SERP real estate is to move |
| Referring domains | 2 280 543 | 855 475 772 total backlinks; spam score 23 / 100 |
| Organic keywords ranked | 21 721 467 | 3 692 563 in Google's top 10; ≈527 449 479 est. monthly organic visits (DataForSEO model) |
The brand's own Google snippets against the homepage headline layer (title, H1s, primary CTAs — currently “”). A promise that appears in the snippet but not in the headline is a scent break at the very first click. Token comparison, computed — not a model's reading.
| Search snippet | Headline overlap | Promises missing from headline |
|---|---|---|
| Yahoo | Mail, Weather, Search, Politics, News, Finance, Sports ... | 0% | none |
| Check | Measured | Why it matters |
|---|---|---|
| Server response (TTFB proxy) | 1076 ms | Under 800ms is healthy |
| HTML document weight | 544 KB | Every byte is parsed before first paint |
| Scripts loaded | 0 inline + 0 external | The usual root cause of slow interactivity |
| Compression | gzip | gzip / brotli on HTML responses |
| HTTPS | pass | With redirect from http:// |
| Check | Status | Notes |
|---|---|---|
| Title tag | 29 chars | 15–60 characters recommended |
| Meta description | missing | 70–160 characters recommended |
| Canonical URL | missing | Prevents duplicate-content splits |
| Open Graph (og:title / og:image) | missing | Controls link previews when shared |
| Structured data (JSON-LD) | missing | Enables rich results in search |
| Indexable | yes | no robots meta restrictions |
| robots.txt | pass | References sitemap |
| sitemap.xml | missing | Crawl coverage for search engines |
| Header | Status | Protects against |
|---|---|---|
| CSP | pass | Blocks injected scripts (XSS) |
| HSTS | pass | Forces HTTPS on every future visit |
| Referrer-Policy | pass | Controls what leaks in the Referer header |
| X-Frame-Options | missing | Prevents clickjacking via iframes |
| Permissions-Policy | missing | Limits camera/mic/geolocation access |
| X-Content-Type-Options | pass | Stops MIME-type sniffing |
| Check | Count | Standard |
|---|---|---|
| Buttons without an accessible name | 12 / 99 | WCAG 2.2 — 4.1.2 Name, Role, Value |
| Images missing alt text | 0 / 237 | WCAG 2.2 — 1.1.1 Non-text Content |
| Unlabelled form inputs | 0 / 1 | WCAG 2.2 — 3.3.2 Labels or Instructions |
| Links without text | 13 / 147 | Screen readers announce these as "link" |