3
High
Homepage
Prices lack currency symbols
Prices appear as bare numerals without currency symbols, eroding trust and clarity.
scroll ↕ — this is the live page
⚠ Prices lack currency symbolsPrices appear as bare numerals without currency symbols, forcing shoppers to infer the denomination and eroding trust. This ambiguity increases …
Add currency symbolsConsistent decimals
Homepage
Featured Products
Classic Tee
$6.00
Vintage Tee
$4.00
Sale Tee
$0.00
Bundle
$3.00
Premium Tee
$45.00
Deluxe Tee
$55.00
✓ Currency shownEvery price now includes a currency symbol and consistent decimal formatting.
FixAdd explicit currency symbols (e.g., $) and consistent decimal formatting to all prices. This simple change removes ambiguity and builds trust by signaling a clear, professional pricing structure. Ensure every price on the page follows the same format, such as $6.00 instead of $6, to avoid confusion.
Evidence
Observed on the live site
✓ Flagged independently by 1 of 7 analysts
- Prices shown on the page: $6 $4 $0 $3 $45.00 $55.00
- Prices shown on the page: $6 $4 $0 $3 $4795 $3995
- Prices shown on the page: $6 $4 $0 $3 $1595 $45.00
Business case
If this change wins
0.2 – 1.0
orders per 1,000 visitors
Medium
Effort — 2-5 days
Not A/B testable
At typical traffic
Detecting this needs about 315,206 visitors per variant. Ship it as a sequenced change and log the date instead.
Prioritisation
PXL score: 5 / 10
Assessed from the live page
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | Yes | 1 |
| Is the change noticeable in under 5 seconds? | Yes | 2 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | Yes | 1 |
| Verified by direct technical measurement? | No | 0 |
Criteria that need your data
4 of these could not be answered from the live page. Session recordings, survey or support themes, and analytics access would raise the confidence of this ranking — they do not indicate a weaker finding.
| Question | Answer | Points |
|---|---|---|
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
Implementation
Hand this to your developer
- Surface
- Homepage — Homepage and collection pages
- Problem
- Prices appear as bare numerals without currency symbols, eroding trust and clarity.
- Current state
- notes: Prices shown without currency symbols or consistent formatting.
- Change
- notes: Render every price with explicit currency symbol and consistent decimal formatting.
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Render every price with explicit currency symbol and consistent decimal formatting, with no regression at 375px and 1280px widths. - Tracking
- event: cro_prices_lack_currency_symbols on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- conversion rate + bounce rate on the affected page
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- Medium — 2-5 days
- Test plan
- 315,206 visitors per variant (95% significance, 80% power); duration depends on traffic.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.