C
camphollow.com
CRO Recommendations — August 2026
Sequencing

The four-week roadmap

Severity first, then effort — week one always ships something reversible. Cumulative figures use the conservative end of every range.

Week 1
Ship the reversible urgent fixes
Slow mobile LCP
Urgent · Medium · 2-5 days
Heavy third-party script load
High · Medium · 2-5 days
Prices lack currency symbols
High · Medium · 2-5 days
Watchconversion rate on the affected step
If shipped & wins, cumulative
0.8 – 3.6 orders/1k
Week 2
Structural changes to the primary path
Homepage lacks product clarity
High · Medium · 2-5 days
High Total Blocking Time
High · Medium · 2-5 days
Watchconversion rate on the affected step
If shipped & wins, cumulative
1.2 – 5.6 orders/1k
Week 3
Trust, clarity and secondary surfaces
Competing CTAs on homepage
Medium · Medium · 2-5 days
Duplicate navigation menus
Medium · Medium · 2-5 days
Empty cart dead-ends
High · Medium · 2-5 days
Watchconversion rate on the affected step
If shipped & wins, cumulative
1.6 – 7.4 orders/1k
Week 4
Measure, iterate and hand off
No return policy
High · Medium · 2-5 days
No trust badges
Medium · Medium · 2-5 days
Watchconversion rate and bounce on the affected pages
If shipped & wins, cumulative
1.9 – 8.8 orders/1k
Sequence, do not batch Shipping everything at once makes results unattributable. Test items individually where traffic allows; otherwise ship in order and log each date.