6
Urgent
Product Page
Hidden cost at checkout
The product page does not display the price, and the cart drawer reveals a $5 shipping fee, creating a hidden cost that may deter purchase.
⚠ Hidden cost at checkoutThe product page does not display the price, and the cart drawer reveals a $5 shipping fee, creating a hidden cost that …
Both are photographs of the live page — the right side has the
change applied in the browser.
Evidence
Observed on the live site
✓ Flagged independently by 1 of 7 analysts
- Product page CTAs include 'Get Notified' and 'Learn More' but no price; cart drawer states 'Shipping $5.00'.
Business case
If this change wins
$70,762 – $283,046
annual opportunity if it wins
Medium
Effort — 2-5 days
40 days
A/B test duration
Prioritisation
PXL score: 4 / 10
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | No | 0 |
| Is the change noticeable in under 5 seconds? | Yes | 2 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | Yes | 1 |
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
| Verified by direct technical measurement? | No | 0 |
Implementation
Hand this to your developer
- Surface
- Product Page — PRODUCT PAGE (Anytime Ankle Sock)
- Problem
- The product page does not display the price, and the cart drawer reveals a $5 shipping fee, creating a hidden cost that may deter purchase.
- Current state
- h1: Anytime Ankle Sock; cta: Get Notified | Learn More; notes: No price visible on product page; shipping cost only appears in cart.
- Change
- h1: Anytime Ankle Sock; cta: Add to Cart; notes: Display price and free shipping threshold (e.g., 'Free shipping over $100') on product page.
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Display price and free shipping threshold (e.g., 'Free shipping over $100') on product page, with no regression at 375px and 1280px widths. - Tracking
- event: cro_hidden_cost_at_checkout on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- conversion rate + bounce rate on the affected page
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- Medium — 2-5 days
- Test plan
- 118,817 visitors per variant (95% significance, 80% power); 40 days.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.