Every finding

All 10 findings, ranked. Export as CSV or JSON for your tracker.

1. Competing primary CTAs

Hero section contains both 'SHOP MEN' and 'SHOP WOMEN' CTAs, with no single primary action.

Urgent Medium · $70,762–$283,046

2. Vague hero copy

H1: 'Wildly Comfortable. Super Natural.' CTAs: 'SHOP MEN', 'SHOP WOMEN'

Urgent Low · $70,762–$283,046

3. No social proof

Hero H1: 'Wildly Comfortable. Super Natural.' with CTAs 'SHOP MEN' and 'SHOP WOMEN' but no review stars or count visible.

High Medium · $35,381–$176,904

4. Free shipping threshold hidden

Homepage body_sample: 'Free ground shipping on orders over $100' appears in the top banner, but the hero copy 'Wildly Comfortable.

High Medium · $35,381–$176,904

5. Mega-menu choice overload

Nav items list includes 20+ entries such as 'New Arrivals', 'Shop All', 'Bestsellers', 'LEATHER ALTERNATIVES', 'Men's Shoes', 'Sne

High Medium · $35,381–$176,904

6. Hidden cost at checkout

Product page CTAs include 'Get Notified' and 'Learn More' but no price; cart drawer states 'Shipping $5.00'.

Urgent Medium · $70,762–$283,046

7. Out-of-stock notification form

The product page CTAs include 'Get Notified' and 'Learn More', and the page title is 'Anytime Ankle Sock | Allbirds'. The inventor

High Medium · $35,381–$176,904

8. Size availability gate

On /products/anytime-ankle-sock, the CTA 'Get Notified' appears, and the page has a size selector (direct_signals: size_selector:

High Medium · $35,381–$176,904

9. Missing H1 and meta description

h1s: [] (empty), meta_description: null, description_length: 0

High Medium · $35,381–$176,904

10. Single-field email capture

The homepage has a form with 1 input, no labels, and submit button 'Sign Up'. The body sample includes 'Subscribe to our emails Si

High Medium · $35,381–$176,904