A
allbirds.com
CRO Recommendations — August 2026
8 Urgent Product Page

Size availability not shown

Product pages do not display size availability upfront, forcing users to click through to select a size, which can lead to disappointment and abandonment when their size is out of stock.

CURRENT —
Full-page screenshot of the current page
scroll ↕ — this is the live page
⚠ Size availability not shownProduct pages do not display size availability upfront, forcing users to click through to select a size, which can lead to disappointment and …
Fix
Evidence

Observed on the live site

✓ Flagged independently by 1 of 7 analysts
Business case

If this change wins

$70,762 – $283,046
annual opportunity if it wins
Medium
Effort — 2-5 days
40 days
A/B test duration
Prioritisation

PXL score: 4 / 10

QuestionAnswerPoints
Is the change above the fold?No0
Is the change noticeable in under 5 seconds?Yes2
Does it add or remove an element?Yes1
Does it run on a high-traffic page?Yes1
Discovered via user testing?No0
Discovered via qualitative feedback (survey, support)?No0
Supported by heatmaps or session recordings?No0
Found via digital analytics or real-user field data?No0
Verified by direct technical measurement?No0
Implementation

Hand this to your developer

Surface
Product Page — PRODUCT PAGE | PRICING PAGE
Problem
Product pages do not display size availability upfront, forcing users to click through to select a size, which can lead to disappointment and abandonment when their size is out of stock.
Current state
h1: Anytime Ankle Sock; cta: Get Notified / Learn More; notes: Size availability is not shown until user interacts with the size selector; out-of-stock sizes may trigger 'Get Notified'.
Change
h1: Anytime Ankle Sock; cta: Add to Cart; notes: Display size availability (e.g., checkmarks or 'Low stock' badges) next to each size option to set expectations and reduce friction.
Acceptance criteria
GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Display size availability (e.g., checkmarks or 'Low stock' badges) next to each size option to set expectations and reduce friction, with no regression at 375px and 1280px widths.
Tracking
event: cro_size_availability_not_shown on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
Success metric
conversion rate on the affected step
QA checklist
Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
Effort
Medium — 2-5 days
Test plan
118,817 visitors per variant (95% significance, 80% power); 40 days.
Rollback
Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.
← Missing review countUnclear size availability →