9
Urgent
Product Page
Unclear size availability
The product page for Anytime Ankle Sock shows a 'Get Notified' CTA without clear size options, potentially confusing users about availability and blocking immediate purchase.
scroll ↕ — this is the live page
⚠ Unclear size availabilityThe product page for Anytime Ankle Sock shows a 'Get Notified' CTA without clear size options, potentially confusing users about availability and …
Fix
Evidence
Observed on the live site
✓ Flagged independently by 1 of 7 analysts
- The product page CTAs include 'Get Notified' and 'Learn More', but the direct_signals show size_selector: true and add_to_cart: false, indicating the size selector exists but the add-to-cart button is not present, possibly due to out-of-stock or pre-order state.
Business case
If this change wins
$70,762 – $283,046
annual opportunity if it wins
Medium
Effort — 2-5 days
40 days
A/B test duration
Prioritisation
PXL score: 4 / 10
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | No | 0 |
| Is the change noticeable in under 5 seconds? | Yes | 2 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | Yes | 1 |
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
| Verified by direct technical measurement? | No | 0 |
Implementation
Hand this to your developer
- Surface
- Product Page — PRODUCT PAGE | ANYTIME ANKLE SOCK
- Problem
- The product page for Anytime Ankle Sock shows a 'Get Notified' CTA without clear size options, potentially confusing users about availability and blocking immediate purchase.
- Current state
- h1: Anytime Ankle Sock; cta: Get Notified; notes: No explicit 'Add to Cart' button; 'Get Notified' suggests item is unavailable, but size selector is present, causing ambiguity.
- Change
- h1: Anytime Ankle Sock; cta: Add to Cart; notes: If the item is in stock, ensure an 'Add to Cart' button is visible. If out of stock, clearly state 'Out of Stock' and provide a 'Notify Me' option, avoiding mixed signals.
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN If the item is in stock, ensure an 'Add to Cart' button is visible. If out of stock, clearly state 'Out of Stock' and provide a 'Notify Me' option, avoiding mixed signals, with no regression at 375px and 1280px widths. - Tracking
- event: cro_unclear_size_availability on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- conversion rate on the affected step
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- Medium — 2-5 days
- Test plan
- 118,817 visitors per variant (95% significance, 80% power); 40 days.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.