3
High
Homepage
Competing CTAs on homepage
Hero presents multiple unrelated CTAs, fragmenting attention and obscuring the primary action.
⚠ Competing CTAs on homepageThe hero presents multiple unrelated CTAs (Create a website, Explore agentic AI, Get connector, Contact) that fragment …
Both are photographs of the live page — the right side has the
change applied in the browser.
Evidence
Observed on the live site
✓ Flagged independently by 1 of 7 analysts
- 12 distinct calls to action compete on the same page: “Create a website”, “Explore agentic AI”, “Get connector”, “Contact How to reach us.”, “Get started”, “Explore all offers”, “Create with AI”, “Explore Ecommerce”.
Business case
If this change wins
0.2 – 1.0
orders per 1,000 visitors
Medium
Effort — 2-5 days
Not A/B testable
At typical traffic
Detecting this needs about 315,206 visitors per variant. Ship it as a sequenced change and log the date instead.
Prioritisation
PXL score: 5 / 10
Assessed from the live page
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | Yes | 1 |
| Is the change noticeable in under 5 seconds? | Yes | 2 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | Yes | 1 |
| Verified by direct technical measurement? | No | 0 |
Criteria that need your data
4 of these could not be answered from the live page. Session recordings, survey or support themes, and analytics access would raise the confidence of this ranking — they do not indicate a weaker finding.
| Question | Answer | Points |
|---|---|---|
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
Implementation
Hand this to your developer
- Surface
- Homepage — Homepage hero and primary CTAs
- Problem
- Hero presents multiple unrelated CTAs, fragmenting attention and obscuring the primary action.
- Current state
- h1: Your idea, online. Made easy.; cta: Create a website | Explore agentic AI | Get connector | Contact How to reach us. | Get started | Explore all offers | Create with AI | Explore Ecommerce | Explore AI email marketing | Start a chat | Learn more | Explore templates; notes: Hero presents multiple competing CTAs without a clear primary action.
- Change
- h1: Your idea, online. Made easy.; cta: Create a website; notes: Reduce hero to a single primary CTA and move secondary offers below the fold.
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Reduce hero to a single primary CTA and move secondary offers below the fold, with no regression at 375px and 1280px widths. - Tracking
- event: cro_competing_ctas_on_homepage on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- conversion rate on the affected step
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- Medium — 2-5 days
- Test plan
- 315,206 visitors per variant (95% significance, 80% power); duration depends on traffic.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.