8
High
Checkout & Cart
No shipping or fee disclosure
Shipping costs and delivery estimates are not shown until later, reducing cost transparency.
scroll ↕ — this is the live page
⚠ No shipping or fee disclosureShipping costs and delivery estimates are not shown until later, reducing cost transparency.
Fix
Evidence
Observed on the live site
✓ Flagged independently by 1 of 7 analysts
- The page's main headline reads “Your cart is empty”.
- A form on this page: its submit button is labelled “Add” and it carries 1 field.
- Page copy reads “Your Shopping Cart – Camp Hollow Skip to content Welcome to our new site, click here for the restock”.
Business case
If this change wins
0.2 – 1.0
orders per 1,000 visitors
Medium
Effort — 2-5 days
Not A/B testable
At typical traffic
Detecting this needs about 315,206 visitors per variant. Ship it as a sequenced change and log the date instead.
Prioritisation
PXL score: 4 / 10
Assessed from the live page
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | No | 0 |
| Is the change noticeable in under 5 seconds? | Yes | 2 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | Yes | 1 |
| Verified by direct technical measurement? | No | 0 |
Criteria that need your data
4 of these could not be answered from the live page. Session recordings, survey or support themes, and analytics access would raise the confidence of this ranking — they do not indicate a weaker finding.
| Question | Answer | Points |
|---|---|---|
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
Implementation
Hand this to your developer
- Surface
- Checkout & Cart — Cart and product pages
- Problem
- Shipping costs and delivery estimates are not shown until later, reducing cost transparency.
- Current state
- notes: No shipping or fee info on cart or product pages.
- Change
- notes: Display shipping thresholds and delivery estimates.
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Display shipping thresholds and delivery estimates, with no regression at 375px and 1280px widths. - Tracking
- event: cro_no_shipping_or_fee_disclosure on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- conversion rate + bounce rate on the affected page
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- Medium — 2-5 days
- Test plan
- 315,206 visitors per variant (95% significance, 80% power); duration depends on traffic.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.