C
camphollow.com
CRO Recommendations — August 2026
Sequencing

The four-week roadmap

Severity first, then effort — week one always ships something reversible. Cumulative figures use the conservative end of every range.

Week 1
Ship the reversible urgent fixes
Lab LCP 4.8s on mobile
Urgent · Medium · 2-5 days
Homepage lacks product clarity
High · Low · 0.5-2 days
Restock banner misdirects
High · Medium · 2-5 days
Watchconversion rate on the affected step
If shipped & wins, cumulative
0.8 – 3.6 orders/1k
Week 2
Structural changes to the primary path
Lab TBT 1720ms mobile
High · Medium · 2-5 days
Heavy third-party script load
High · Medium · 2-5 days
Watchconversion rate on the affected step
If shipped & wins, cumulative
1.2 – 5.6 orders/1k
Week 3
Trust, clarity and secondary surfaces
Multiple competing CTAs on homepage
Medium · Medium · 2-5 days
Empty cart dead end
High · Medium · 2-5 days
No shipping or fee disclosure
High · Medium · 2-5 days
Watchconversion rate on the affected step
If shipped & wins, cumulative
1.7 – 8.0 orders/1k
Week 4
Measure, iterate and hand off
Product page CTAs ambiguous
High · Medium · 2-5 days
Price formatting ambiguity
Medium · Medium · 2-5 days
Watchconversion rate on the affected step
If shipped & wins, cumulative
2.0 – 9.4 orders/1k
Sequence, do not batch Shipping everything at once makes results unattributable. Test items individually where traffic allows; otherwise ship in order and log each date.