3
Urgent
Homepage
Shipping Delay Warning
The prominent 'orders may take up to 30 days to ship' warning creates immediate hesitation and undermines trust in the brand's reliability.
scroll ↕ — this is the live page
⚠ Shipping Delay WarningThe prominent warning 'Due to increased demand, orders may take up to 30 days to ship' appears at the very top of the homepage, above the hero. This …
Replace warning with benefitAdd subtle delay noteReframe shipping positively
Homepage Hero
Wildly Comfortable. Super Natural.
Shop our new collection
SHOP MENSHOP WOMEN✓ Free shippingFree shipping on orders over $100. Slight shipping delays possible.
FixReplace the negative warning with a positive, benefit-oriented message: 'Free shipping on orders over $100.' This reframes the shipping experience as a perk rather than a problem. To maintain transparency, add a subtle note like 'Slight shipping delays possible' in a less prominent location, or provide a clear delivery promise with a date range. This reduces anxiety while preserving honesty, likely increasing conversion.
Evidence
Observed on the live site
✓ Flagged independently by 1 of 7 analysts
- Body sample: 'Due to increased demand, orders may take up to 30 days to ship.'
Business case
If this change wins
$70,762 – $283,046
annual opportunity if it wins
Medium
Effort — 2-5 days
40 days
A/B test duration
Prioritisation
PXL score: 5 / 10
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | Yes | 1 |
| Is the change noticeable in under 5 seconds? | Yes | 2 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | Yes | 1 |
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
| Verified by direct technical measurement? | No | 0 |
Implementation
Hand this to your developer
- Surface
- Homepage — HOMEPAGE HERO
- Problem
- The prominent 'orders may take up to 30 days to ship' warning creates immediate hesitation and undermines trust in the brand's reliability.
- Current state
- h1: Wildly Comfortable. Super Natural.; cta: SHOP MEN / SHOP WOMEN; notes: Warning appears at top of page, above the hero, likely visible without scrolling.
- Change
- h1: Wildly Comfortable. Super Natural.; cta: SHOP MEN / SHOP WOMEN; notes: Soften the message to 'Free shipping on orders over $100' and add a subtle note like 'Slight shipping delays possible' in a less prominent location, or provide a clear delivery promise with a date range.
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Soften the message to 'Free shipping on orders over $100' and add a subtle note like 'Slight shipping delays possible' in a less prominent location, or provide a clear delivery promise with a date range, with no regression at 375px and 1280px widths. - Tracking
- event: cro_shipping_delay_warning on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- conversion rate on the affected step
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- Medium — 2-5 days
- Test plan
- 118,817 visitors per variant (95% significance, 80% power); 40 days.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.