Severity first, then effort — week one always ships something reversible. Cumulative figures use the conservative end of every range.
The conservative (low) end of each shipped finding's range, summed through this week:
| Finding | Low end |
|---|---|
| Vague Hero Copy | $70,762 |
| Competing Primary CTAs | $70,762 |
| Shipping Delay Warning | $70,762 |
Every row is an assumption-bounded range, not a forecast — roughly 10–30% of A/B tests produce a significant win. The full arithmetic for any row is on its finding page.
The conservative (low) end of each shipped finding's range, summed through this week:
| Finding | Low end |
|---|---|
| Vague Hero Copy | $70,762 |
| Competing Primary CTAs | $70,762 |
| Shipping Delay Warning | $70,762 |
| Misleading Get Notified CTA | $70,762 |
| Missing H1 on Collection | $35,381 |
Every row is an assumption-bounded range, not a forecast — roughly 10–30% of A/B tests produce a significant win. The full arithmetic for any row is on its finding page.
The conservative (low) end of each shipped finding's range, summed through this week:
| Finding | Low end |
|---|---|
| Vague Hero Copy | $70,762 |
| Competing Primary CTAs | $70,762 |
| Shipping Delay Warning | $70,762 |
| Misleading Get Notified CTA | $70,762 |
| Missing H1 on Collection | $35,381 |
| Free Shipping Threshold Hidden | $35,381 |
| Mega-Menu Choice Overload | $35,381 |
| Out-of-Stock Form Missing Size | $35,381 |
Every row is an assumption-bounded range, not a forecast — roughly 10–30% of A/B tests produce a significant win. The full arithmetic for any row is on its finding page.
The conservative (low) end of each shipped finding's range, summed through this week:
| Finding | Low end |
|---|---|
| Vague Hero Copy | $70,762 |
| Competing Primary CTAs | $70,762 |
| Shipping Delay Warning | $70,762 |
| Misleading Get Notified CTA | $70,762 |
| Missing H1 on Collection | $35,381 |
| Free Shipping Threshold Hidden | $35,381 |
| Mega-Menu Choice Overload | $35,381 |
| Out-of-Stock Form Missing Size | $35,381 |
| Missing Review Count | $35,381 |
| Single-Field Email Capture | $35,381 |
Every row is an assumption-bounded range, not a forecast — roughly 10–30% of A/B tests produce a significant win. The full arithmetic for any row is on its finding page.