10
High
Accessibility
Verified by measurement
Controls without accessible names
41 of 79 buttons expose no text label, so screen readers and voice control cannot address them and the control is unusable.
scroll ↕ — this is the live page
⚠ Controls without accessible names41 of 79 buttons expose no text label, so screen readers and voice control cannot address them and the control is unusable.
Fix
Evidence
Observed on the live site Verified by measurement
✓ Flagged independently by 1 of 7 analysts
- Measured on the live homepage: 41 of 79 <button> elements contain no text content and no aria-label.
Business case
If this change wins
$35,381 – $176,904
annual opportunity if it wins
Low
Effort — 0.5-2 days
not testable at current traffic
A/B test duration
Prioritisation
PXL score: 2 / 10
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | No | 0 |
| Is the change noticeable in under 5 seconds? | No | 0 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | No | 0 |
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
| Verified by direct technical measurement? | Yes | 1 |
Implementation
Hand this to your developer
- Surface
- Accessibility — SITE-WIDE ACCESSIBILITY
- Problem
- 41 of 79 buttons expose no text label, so screen readers and voice control cannot address them and the control is unusable.
- Current state
- notes: 41 unlabelled interactive controls
- Change
- notes: Give every control a visible text label or an aria-label. WCAG 2.2 AA, success criterion 4.1.2 Name, Role, Value.
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Give every control a visible text label or an aria-label. WCAG 2.2 AA, success criterion 4.1.2 Name, Role, Value, with no regression at 375px and 1280px widths. - Tracking
- event: cro_controls_without_accessible_names on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- conversion rate + bounce rate on the affected page
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- Low — 0.5-2 days
- Test plan
- 299,882 visitors per variant (95% significance, 80% power); not testable at current traffic.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.