Severity first, then effort — week one always ships something reversible. Cumulative figures use the conservative end of every range.
The conservative (low) end of each shipped finding's range, summed through this week:
| Finding | Low end |
|---|---|
| Product Unavailability Block | $70,762 |
| Vague hero copy | $35,381 |
| Free shipping threshold hidden | $35,381 |
Every row is an assumption-bounded range, not a forecast — roughly 10–30% of A/B tests produce a significant win. The full arithmetic for any row is on its finding page.
The conservative (low) end of each shipped finding's range, summed through this week:
| Finding | Low end |
|---|---|
| Product Unavailability Block | $70,762 |
| Vague hero copy | $35,381 |
| Free shipping threshold hidden | $35,381 |
| Mega-menu choice overload | $35,381 |
| Single-field email capture | $35,381 |
Every row is an assumption-bounded range, not a forecast — roughly 10–30% of A/B tests produce a significant win. The full arithmetic for any row is on its finding page.
The conservative (low) end of each shipped finding's range, summed through this week:
| Finding | Low end |
|---|---|
| Product Unavailability Block | $70,762 |
| Vague hero copy | $35,381 |
| Free shipping threshold hidden | $35,381 |
| Mega-menu choice overload | $35,381 |
| Single-field email capture | $35,381 |
| Controls without accessible names | $35,381 |
| No social proof in hero | $35,381 |
| Conditional Shipping Cost Clarity | $35,381 |
Every row is an assumption-bounded range, not a forecast — roughly 10–30% of A/B tests produce a significant win. The full arithmetic for any row is on its finding page.
The conservative (low) end of each shipped finding's range, summed through this week:
| Finding | Low end |
|---|---|
| Product Unavailability Block | $70,762 |
| Vague hero copy | $35,381 |
| Free shipping threshold hidden | $35,381 |
| Mega-menu choice overload | $35,381 |
| Single-field email capture | $35,381 |
| Controls without accessible names | $35,381 |
| No social proof in hero | $35,381 |
| Conditional Shipping Cost Clarity | $35,381 |
| Hero CTA ambiguity | $35,381 |
| Missing H1 and description | $35,381 |
Every row is an assumption-bounded range, not a forecast — roughly 10–30% of A/B tests produce a significant win. The full arithmetic for any row is on its finding page.