S
stripe.com
CRO Recommendations — August 2026
Appendix

Every finding

All 10 findings, ranked. Export as CSV or JSON for your tracker.

1. Lab LCP 10.4s on mobile

Lighthouse (mobile emulation, single synthetic run via DataForSEO): Largest Contentful Paint 10.4 s against a ‘good’ threshold of

Urgent Medium · 0.4–1.6/1k Measured

2. Missing trust signals above the fold

Measured on the live homepage: no match for guarantee, security badge.

High Medium · 0.2–1.0/1k Measured

3. Lab TBT 1,950 ms on mobile

Lighthouse (mobile emulation, single synthetic run via DataForSEO): Total Blocking Time 1,950 ms against a ‘good’ threshold of 200

High Medium · 0.2–1.0/1k Measured

4. Pricing transparency gap above fold

Financial infrastructure to grow your revenue. Accept payments, offer financial services, and implement custom revenue models—from

Medium Low · 0.1–0.4/1k

5. Ambiguous primary CTA hierarchy

12 distinct calls to action compete on the same page: “Sign in”, “Start now”, “Contact sales”, “Sign in Sign in”, “Get started”, “

High Medium · 0.2–1.0/1k

6. Pricing page lacks clear next step

A section heading reads “2.9% + 30¢”.

High Medium · 0.2–1.0/1k

7. Trust signals absent above fold

The page's main headline reads “Financial infrastructure to grow your revenue. Accept payments, offer financial services, and impl

High Low · 0.2–1.0/1k

8. Pricing page lacks transparent fee details

A section heading reads “2.9% + 30¢”.

High Low · 0.2–1.0/1k

9. Multiple sign-in entry points create dead ends

5 distinct calls to action compete on the same page: “Sign in”, “Start now”, “Contact sales”, “Sign in Sign in”, “Get started”.

Medium Medium · 0.1–0.4/1k

10. Controls without accessible names

Measured on the live homepage: 11 of 31 <button> elements contain no text content and no aria-label.

High Low · 0.2–1.0/1k Measured