S
stripe.com
CRO Recommendations — August 2026
Sequencing

The four-week roadmap

Severity first, then effort — week one always ships something reversible. Cumulative figures use the conservative end of every range.

Week 1
Ship the reversible urgent fixes
Lab LCP 10.4s on mobile
Urgent · Medium · 2-5 days
Pricing transparency gap above fold
Medium · Low · 0.5-2 days
Trust signals absent above fold
High · Low · 0.5-2 days
Watchconversion rate on the affected step
If shipped & wins, cumulative
0.7 – 3.0 orders/1k
Week 2
Structural changes to the primary path
Controls without accessible names
High · Low · 0.5-2 days
Watchconversion rate and bounce on the affected pages
If shipped & wins, cumulative
1.1 – 5.0 orders/1k
Week 3
Trust, clarity and secondary surfaces
Missing trust signals above the fold
High · Medium · 2-5 days
Lab TBT 1,950 ms on mobile
High · Medium · 2-5 days
Ambiguous primary CTA hierarchy
High · Medium · 2-5 days
Watchconversion rate and bounce on the affected pages
If shipped & wins, cumulative
1.7 – 8.0 orders/1k
Week 4
Measure, iterate and hand off
Pricing page lacks clear next step
High · Medium · 2-5 days
Watchconversion rate on the affected step
If shipped & wins, cumulative
2.0 – 9.4 orders/1k
Sequence, do not batch Shipping everything at once makes results unattributable. Test items individually where traffic allows; otherwise ship in order and log each date.