CRO Page Prioritization

Where the Conversion
Leaks Are

The most valuable conversion mechanism on this site is the homepage's ability to orient and guide first-time visitors toward a clear primary action, but it is bleeding value because the homepage lacks a clear H1 and value proposition, presents multiple competing CTAs, and is cluttered with excessive navigation links, causing decision paralysis and diluting the primary conversion path.

7 analysts 6 pages 9 findings 4-week roadmap →

78 / 100 overall

Per-surface grade — longer bar means more conversion risk found on that surface

Homepage

Pricing & Plans

Trust & Proof

Site-Wide Seo

2.1 – 9.6

orders per 1,000 visitors

Verified by measurement

Urgent

Blocking or misrepresenting the primary path.

Shippable this week

Low-effort changes — start here.

The grade reflects the findings that survived this run’s integrity checks — it is a snapshot of this audit, not a fixed property of the site.

Executive summary (PDF) Slide deck (PPTX) Backlog (CSV) Backlog (JSON)

Before & After — click any card for evidence, math and the dev spec

Current

Recommended

Urgent

Pricing page redirects to homepage

The /pricing URL serves the homepage content instead of a dedicated pricing page, misleading users seeking pricing information and causing p

Consent wall blocks content

A consent wall appears to block the homepage content, forcing users to make a choice before seeing any value.

Missing H1 and value prop

The homepage lacks a clear H1 and value proposition, so visitors arriving with a specific intent are not immediately oriented or guided to t

Welcome to Yahoo

Get the latest news, stories, and forecasts.

✓ Single primary CTAOne clear action reduces friction and guides users.

High

Multiple competing CTAs

The homepage presents multiple competing primary CTAs without a clear primary action, diluting user focus and potentially confusing first-ti

Rotating hero without clear CTA

The hero area is a rotating carousel of content without a single, clear call-to-action, causing decision paralysis and diluting the primary

Yahoo

Welcome to Yahoo

News
Finance
Sports
Mail

Trending: Election World Local

✓ Simplified navCore sections only: News, Finance, Sports, Mail. Mega-menu with clear categories.

High

Choice overload in nav

The homepage navigation presents 212 links and 141 buttons, overwhelming users with too many choices and increasing cognitive load, which ca

Medium effort

Full analysis →

Surface	Urgent	High	Score	Grade
Homepage	1	5	52	F
Pricing & Plans	1	0	75	C
Trust & Proof	0	1	88	B
Site-Wide Seo	0	1	95	A

Finding	Lift band	Range
Pricing page redirects to homepage	2.0–8.0%	0.4–1.6/1k
Consent wall blocks content	2.0–8.0%	0.4–1.6/1k
Missing H1 and value prop	1.0–5.0%	0.2–1.0/1k
Multiple competing CTAs	1.0–5.0%	0.2–1.0/1k
Rotating hero without clear CTA	1.0–5.0%	0.2–1.0/1k
Choice overload in nav	1.0–5.0%	0.2–1.0/1k
No trust signals for new users	1.0–5.0%	0.2–1.0/1k
Missing trust signals above the fold	1.0–5.0%	0.2–1.0/1k
Weak page metadata	0.5–2.0%	0.1–0.4/1k

Where the Conversion
Leaks Are

Pricing page redirects to homepage

Consent wall blocks content

Missing H1 and value prop

Welcome to Yahoo

Multiple competing CTAs

Rotating hero without clear CTA

Yahoo

Choice overload in nav

How the grade is calculated

How the total is calculated

What 'verified' means

Where the ConversionLeaks Are

Pricing page redirects to homepage

Consent wall blocks content

Missing H1 and value prop

Welcome to Yahoo

Multiple competing CTAs

Rotating hero without clear CTA

Yahoo

Choice overload in nav

How the grade is calculated

How the total is calculated

What 'verified' means

Where the Conversion
Leaks Are