3
High
Homepage
Shipping delay warning
The prominent shipping delay notice on the homepage may deter immediate purchases by creating uncertainty about delivery timing.
scroll ↕ — this is the live page
⚠ Shipping delay warningThe homepage prominently displays a shipping delay notice stating orders may take up to 30 days to ship. This creates immediate uncertainty about …
Replace delay noticeAdd free shipping messageAdd delivery reassurance
Homepage
Wildly Comfortable. Super Natural.
Shop our new collection of natural comfort wear.
SHOP MEN SHOP WOMEN✓ Fast, free shippingFree shipping on orders over $100. Most orders ship within 2-3 days.
FixReplace the delay notice with a positive, reassuring message about free shipping and typical delivery times. This removes the objection and reinforces value, while still being honest if most orders ship quickly. The change is above the fold and noticeable in under 5 seconds, directly addressing the trust barrier.
Evidence
Observed on the live site
✓ Flagged independently by 1 of 7 analysts
- Body sample: 'Due to increased demand, orders may take up to 30 days to ship.'
Business case
If this change wins
$35,381 – $176,904
annual opportunity if it wins
Medium
Effort — 2-5 days
not testable at current traffic
A/B test duration
Prioritisation
PXL score: 5 / 10
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | Yes | 1 |
| Is the change noticeable in under 5 seconds? | Yes | 2 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | Yes | 1 |
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
| Verified by direct technical measurement? | No | 0 |
Implementation
Hand this to your developer
- Surface
- Homepage — HOMEPAGE HERO | PRICING PAGE | LEAD FORM | CHECKOUT | NAV | ...
- Problem
- The prominent shipping delay notice on the homepage may deter immediate purchases by creating uncertainty about delivery timing.
- Current state
- h1: Wildly Comfortable. Super Natural.; cta: SHOP MEN / SHOP WOMEN; notes: The delay notice appears near the top of the page, potentially raising objections about delivery time.
- Change
- h1: Wildly Comfortable. Super Natural.; cta: SHOP MEN / SHOP WOMEN; notes: Soften the message to 'Free shipping on orders over $100' and move the delay notice to a less prominent location, or add a reassurance like 'Most orders ship within 2-3 days' if accurate.
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Soften the message to 'Free shipping on orders over $100' and move the delay notice to a less prominent location, or add a reassurance like 'Most orders ship within 2-3 days' if accurate, with no regression at 375px and 1280px widths. - Tracking
- event: cro_shipping_delay_warning on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- conversion rate on the affected step
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- Medium — 2-5 days
- Test plan
- 299,882 visitors per variant (95% significance, 80% power); not testable at current traffic.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.