Severity first, then effort — week one always ships something reversible. Cumulative figures use the conservative end of every range.
The conservative (low) end of each shipped finding's range, summed through this week:
| Finding | Low end |
|---|---|
| Vague hero copy | $70,762 |
| Competing hero CTAs | $70,762 |
| Hidden shipping cost | $70,762 |
Every row is an assumption-bounded range, not a forecast — roughly 10–30% of A/B tests produce a significant win. The full arithmetic for any row is on its finding page.
The conservative (low) end of each shipped finding's range, summed through this week:
| Finding | Low end |
|---|---|
| Vague hero copy | $70,762 |
| Competing hero CTAs | $70,762 |
| Hidden shipping cost | $70,762 |
| Controls without accessible names | $35,381 |
| Shipping delay warning | $35,381 |
Every row is an assumption-bounded range, not a forecast — roughly 10–30% of A/B tests produce a significant win. The full arithmetic for any row is on its finding page.
The conservative (low) end of each shipped finding's range, summed through this week:
| Finding | Low end |
|---|---|
| Vague hero copy | $70,762 |
| Competing hero CTAs | $70,762 |
| Hidden shipping cost | $70,762 |
| Controls without accessible names | $35,381 |
| Shipping delay warning | $35,381 |
| Mega-menu choice overload | $35,381 |
| Heavy third-party script load | $35,381 |
| Missing review count | $35,381 |
Every row is an assumption-bounded range, not a forecast — roughly 10–30% of A/B tests produce a significant win. The full arithmetic for any row is on its finding page.
The conservative (low) end of each shipped finding's range, summed through this week:
| Finding | Low end |
|---|---|
| Vague hero copy | $70,762 |
| Competing hero CTAs | $70,762 |
| Hidden shipping cost | $70,762 |
| Controls without accessible names | $35,381 |
| Shipping delay warning | $35,381 |
| Mega-menu choice overload | $35,381 |
| Heavy third-party script load | $35,381 |
| Missing review count | $35,381 |
| Size availability not shown | $35,381 |
| Unclear size selector | $35,381 |
Every row is an assumption-bounded range, not a forecast — roughly 10–30% of A/B tests produce a significant win. The full arithmetic for any row is on its finding page.