6
Urgent
Product Page
Hidden shipping cost
The product page shows a $10 price but does not disclose the $5 shipping fee or the $100 free-shipping threshold, leading to unexpected cost at checkout and potential cart abandonment.
⚠ Hidden shipping costThe product page shows the price but no shipping information, while the homepage and cart drawer mention free shipping over $100 and a $5 shipping …
Add shipping note
FixAdding a note on the product page discloses the shipping fee and free shipping threshold, reducing surprise at checkout.
Both are photographs of the live page — the right side has the change applied in the browser.
Evidence
Observed on the live site
✓ Flagged independently by 2 of 7 analysts
- Product page prices list '$10' but no shipping information is visible in the body_sample; the homepage and collection pages show 'Free ground shipping on orders over $100' and 'Shipping $5.00' in the cart drawer, indicating a threshold that is not communicated on the product page.
- Homepage body sample: 'Free ground shipping on orders over $100' appears in the top bar, but the hero section and product pages do not mention this threshold. The cart drawer shows 'Spend more to earn free shipping! Shipping $5.00' without specifying the exact amount needed.
Business case
If this change wins
$70,762 – $283,046
annual opportunity if it wins
Medium
Effort — 2-5 days
40 days
A/B test duration
Prioritisation
PXL score: 4 / 10
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | No | 0 |
| Is the change noticeable in under 5 seconds? | Yes | 2 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | Yes | 1 |
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
| Verified by direct technical measurement? | No | 0 |
Implementation
Hand this to your developer
- Surface
- Product Page — PRODUCT PAGE (ANYTIME ANKLE SOCK)
- Problem
- The product page shows a $10 price but does not disclose the $5 shipping fee or the $100 free-shipping threshold, leading to unexpected cost at checkout and potential cart abandonment.
- Current state
- h1: Anytime Ankle Sock; cta: Get Notified; notes: Price shown as $10, but no mention of shipping costs or free shipping threshold; 'Get Notified' suggests out-of-stock, further complicating the purchase path.
- Change
- h1: Anytime Ankle Sock; cta: Add to Cart (when in stock); notes: Display 'Free shipping on orders over $100' and note that shipping is $5 for orders below that, to set clear expectations before checkout.
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Display 'Free shipping on orders over $100' and note that shipping is $5 for orders below that, to set clear expectations before checkout, with no regression at 375px and 1280px widths. - Tracking
- event: cro_hidden_shipping_cost on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- conversion rate on the affected step
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- Medium — 2-5 days
- Test plan
- 118,817 visitors per variant (95% significance, 80% power); 40 days.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.