5
Medium
Page
Duplicate plans pages split traffic
Two nearly identical plans pages split conversion traffic and confuse users about the canonical URL.
⚠ Duplicate plans pages split trafficTwo nearly identical plans pages split conversion traffic and confuse users about the canonical URL.
Both are photographs of the live page — the right side has the
change applied in the browser.
Evidence
Observed on the live site
✓ Flagged independently by 2 of 7 analysts
- A section heading reads “The Fastest Rural & On-the-Go Internet in the USA”.
- A section heading reads “$99.95 /month”.
- A section heading reads “$129.95 /month”.
- 5 distinct calls to action compete on the same page: “CHECK COVERAGE”, “Get My Recommendation”, “GET STARTED — $99.95/MO”, “GET STARTED — $129.95/MO”, “CHECK MY COVERAGE”.
Business case
If this change wins
0 – 0
orders per 1,000 visitors
Medium
Effort — 2-5 days
Not A/B testable
At typical traffic
Detecting this needs about 1,941,808 visitors per variant. Ship it as a sequenced change and log the date instead.
Prioritisation
PXL score: 4 / 10
Assessed from the live page
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | No | 0 |
| Is the change noticeable in under 5 seconds? | Yes | 2 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | Yes | 1 |
| Verified by direct technical measurement? | No | 0 |
Criteria that need your data
4 of these could not be answered from the live page. Session recordings, survey or support themes, and analytics access would raise the confidence of this ranking — they do not indicate a weaker finding.
| Question | Answer | Points |
|---|---|---|
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
Implementation
Hand this to your developer
- Surface
- Page — page
- Problem
- Two nearly identical plans pages split conversion traffic and confuse users about the canonical URL.
- Current state
- cta: CHECK COVERAGE | Get My Recommendation | GET STARTED — $99.95/MO | GET STARTED — $129.95/MO | CHECK MY COVERAGE; notes: Two URLs serve identical content.
- Change
- cta: Single canonical URL with one primary CTA; notes: Consolidate to one URL and redirect the other.
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Consolidate to one URL and redirect the other, with no regression at 375px and 1280px widths. - Tracking
- event: cro_duplicate_plans_pages_split_traffic on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- conversion rate on the affected step
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- Medium — 2-5 days
- Test plan
- 1,941,808 visitors per variant (95% significance, 80% power); not testable at current traffic.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.