Severity first, then effort — week one always ships something reversible. Cumulative figures use the conservative end of every range.
The conservative (low) end of each shipped finding's range, summed through this week:
| Finding | Low end |
|---|---|
| Vague hero copy | $70,762 |
| Free shipping threshold hidden | $70,762 |
| Competing primary CTAs | $70,762 |
Every row is an assumption-bounded range, not a forecast — roughly 10–30% of A/B tests produce a significant win. The full arithmetic for any row is on its finding page.
The conservative (low) end of each shipped finding's range, summed through this week:
| Finding | Low end |
|---|---|
| Vague hero copy | $70,762 |
| Free shipping threshold hidden | $70,762 |
| Competing primary CTAs | $70,762 |
| Shipping delay warning | $70,762 |
| Single-field email capture | $35,381 |
Every row is an assumption-bounded range, not a forecast — roughly 10–30% of A/B tests produce a significant win. The full arithmetic for any row is on its finding page.
The conservative (low) end of each shipped finding's range, summed through this week:
| Finding | Low end |
|---|---|
| Vague hero copy | $70,762 |
| Free shipping threshold hidden | $70,762 |
| Competing primary CTAs | $70,762 |
| Shipping delay warning | $70,762 |
| Single-field email capture | $35,381 |
| Mega-menu choice overload | $35,381 |
| Hero CTA ambiguity | $35,381 |
| Hidden cost: shipping threshold | $35,381 |
Every row is an assumption-bounded range, not a forecast — roughly 10–30% of A/B tests produce a significant win. The full arithmetic for any row is on its finding page.
The conservative (low) end of each shipped finding's range, summed through this week:
| Finding | Low end |
|---|---|
| Vague hero copy | $70,762 |
| Free shipping threshold hidden | $70,762 |
| Competing primary CTAs | $70,762 |
| Shipping delay warning | $70,762 |
| Single-field email capture | $35,381 |
| Mega-menu choice overload | $35,381 |
| Hero CTA ambiguity | $35,381 |
| Hidden cost: shipping threshold | $35,381 |
| Out-of-stock notification form | $35,381 |
| Half-size guidance hidden | $35,381 |
Every row is an assumption-bounded range, not a forecast — roughly 10–30% of A/B tests produce a significant win. The full arithmetic for any row is on its finding page.