6
High
Homepage
Missing H1 heading
The homepage lacks an H1 heading, which is a missed opportunity for SEO and user orientation, as the page's main purpose is not clearly communicated.
⚠ Missing H1 headingThe homepage lacks an H1 heading, which is a missed opportunity for SEO and user orientation, as the page's main …
Both are photographs of the live page — the right side has the
change applied in the browser.
Evidence
Observed on the live site
✓ Flagged independently by 1 of 7 analysts
- The homepage has 0 H1 tags; the H2s include 'Trending', 'Explore More', 'For You', etc., but no H1 exists.
- No H1 heading on the page.
Business case
If this change wins
0.2 – 1.0
orders per 1,000 visitors
Low
Effort — 0.5-2 days
Not A/B testable
At typical traffic
Detecting this needs about 315,206 visitors per variant. Ship it as a sequenced change and log the date instead.
Prioritisation
PXL score: 5 / 10
Assessed from the live page
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | Yes | 1 |
| Is the change noticeable in under 5 seconds? | Yes | 2 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | Yes | 1 |
| Verified by direct technical measurement? | No | 0 |
Criteria that need your data
4 of these could not be answered from the live page. Session recordings, survey or support themes, and analytics access would raise the confidence of this ranking — they do not indicate a weaker finding.
| Question | Answer | Points |
|---|---|---|
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
Implementation
Hand this to your developer
- Surface
- Homepage — HOMEPAGE HERO
- Problem
- The homepage lacks an H1 heading, which is a missed opportunity for SEO and user orientation, as the page's main purpose is not clearly communicated.
- Current state
- h1: None; cta: Sign in, See more stories, See forecast; notes: No H1 heading on the page.
- Change
- h1: Yahoo | News, Email and Search; cta: Unchanged; notes: Add an H1 that describes the site's value proposition to improve SEO and user clarity.
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Add an H1 that describes the site's value proposition to improve SEO and user clarity, with no regression at 375px and 1280px widths. - Tracking
- event: cro_missing_h1_heading on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- organic sessions for the affected pages
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- Low — 0.5-2 days
- Test plan
- 315,206 visitors per variant (95% significance, 80% power); duration depends on traffic.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.