M
msn.com
CRO Recommendations — August 2026
4 Urgent Performance Verified by measurement

LCP 9.3s on MLB

Lab LCP on /en-us/sports/mlb is 9.3s, far above the 2.5s good threshold, causing most mobile visitors to bounce before content appears.

CURRENT — 9
Full-page screenshot of the current page
scroll ↕ — this is the live page
⚠ LCP 9.3s on MLBThe page's Largest Contentful Paint is 9.3 seconds on mobile, far exceeding the 2.5s 'good' threshold. This means the main content (likely a hero …
Preload hero imageDefer non-critical JSUse WebP imagesSet image dimensions

Performance

MLB Scores & Schedule

Loading…

✓ Fast loadMain content appears in under 2.5s.
FixOptimize the largest content element by preloading the hero image and deferring non-critical scripts. Implement responsive image sizing with modern formats (e.g., WebP) and set explicit dimensions to avoid layout shifts. This should bring LCP under 2.5s, improving perceived performance and reducing bounce rate.
Evidence

Observed on the live site Verified by measurement

✓ Flagged independently by 1 of 7 analysts
Business case

If this change wins

0 – 0
orders per 1,000 visitors
Medium
Effort — 2-5 days
Not A/B testable
At typical traffic
Detecting this needs about 124,891 visitors per variant. Ship it as a sequenced change and log the date instead.
Prioritisation

PXL score: 5 / 10

Assessed from the live page

QuestionAnswerPoints
Is the change above the fold?Yes1
Is the change noticeable in under 5 seconds?Yes2
Does it add or remove an element?Yes1
Does it run on a high-traffic page?No0
Verified by direct technical measurement?Yes1

Criteria that need your data

4 of these could not be answered from the live page. Session recordings, survey or support themes, and analytics access would raise the confidence of this ranking — they do not indicate a weaker finding.

QuestionAnswerPoints
Discovered via user testing?No0
Discovered via qualitative feedback (survey, support)?No0
Supported by heatmaps or session recordings?No0
Found via digital analytics or real-user field data?No0
Implementation

Hand this to your developer

Surface
Performance — PERFORMANCE
Problem
Lab LCP on /en-us/sports/mlb is 9.3s, far above the 2.5s good threshold, causing most mobile visitors to bounce before content appears.
Current state
notes: Largest Contentful Paint 9.3 s (lab, mobile on /en-us/sports/mlb)
Change
notes: Largest Contentful Paint ≤ 2500ms (good)
Acceptance criteria
GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Largest Contentful Paint ≤ 2500ms (good), with no regression at 375px and 1280px widths.
Tracking
event: cro_lcp_9_3s_on_mlb on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
Success metric
conversion rate on the affected step
QA checklist
Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
Effort
Medium — 2-5 days
Test plan
124,891 visitors per variant (95% significance, 80% power); 56 days.
Rollback
Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.
← TBT 1,690ms on MLBLCP 9.1s on NBA →