Everything on this page was measured directly against msn.com on August 2026 and is reproducible.
Homepage first, then the URLs Google’s ranked-keywords data says are the site’s real front doors. Lab vitals and an independent on-page score for each — same measurements, same rules. A defect that repeats across all five is a platform-wide problem; one that only shows on the homepage is a template-specific fix.
| On-page score | 87.93 / 100 | DataForSEO's own crawler, different infrastructure than this audit's |
| Time to interactive | 192 ms | Their crawler's desktop load — compare with the mobile lab numbers above |
| DOM complete | 481 ms | Full document parse time |
| Scripts on page | 8 | Independent count — corroborates the script-weight measurement |
| DOM size | 48 KB | Bigger documents parse slower on cheap phones |
| Structural flags | none raised | Duplicate/broken checks from their crawl |
| Domain age | 31.8 years | Registered 1994-11-10 (MarkMonitor Inc.) — longevity is a quiet trust signal |
| Detected technologies | Kestrel, Microsoft ASP.NET | From public fingerprints — informs which fixes are platform-native vs custom work |
| Backlink domain rank | 641 / 1000 | Link-graph authority; context for how hard SERP real estate is to move |
| Referring domains | 622 533 | 58 556 764 total backlinks; spam score 27 / 100 |
| Organic keywords ranked | 3 063 733 | 176 037 in Google's top 10; ≈25 337 305 est. monthly organic visits (DataForSEO model) |
The brand's own Google snippets against the homepage headline layer (title, H1s, primary CTAs — currently “”). A promise that appears in the snippet but not in the headline is a scent break at the very first click. Token comparison, computed — not a model's reading.
| Search snippet | Headline overlap | Promises missing from headline |
|---|---|---|
| MSN | Personalized News, Top Headlines, Live Updates and ... | 0% | none |
| Check | Measured | Why it matters |
|---|---|---|
| Server response (TTFB proxy) | 561 ms | Under 800ms is healthy |
| HTML document weight | 804 KB | Every byte is parsed before first paint |
| Scripts loaded | 0 inline + 0 external | The usual root cause of slow interactivity |
| Compression | gzip | gzip / brotli on HTML responses |
| HTTPS | pass | With redirect from http:// |
| Check | Status | Notes |
|---|---|---|
| Title tag | missing | 15–60 characters recommended |
| Meta description | missing | 70–160 characters recommended |
| Canonical URL | missing | Prevents duplicate-content splits |
| Open Graph (og:title / og:image) | missing | Controls link previews when shared |
| Structured data (JSON-LD) | missing | Enables rich results in search |
| Indexable | yes | no robots meta restrictions |
| robots.txt | pass | Should reference the sitemap |
| sitemap.xml | missing | Crawl coverage for search engines |
| Header | Status | Protects against |
|---|---|---|
| CSP | pass | Blocks injected scripts (XSS) |
| HSTS | pass | Forces HTTPS on every future visit |
| Referrer-Policy | missing | Controls what leaks in the Referer header |
| X-Frame-Options | pass | Prevents clickjacking via iframes |
| Permissions-Policy | missing | Limits camera/mic/geolocation access |
| X-Content-Type-Options | pass | Stops MIME-type sniffing |
| Check | Count | Standard |
|---|---|---|
| Buttons without an accessible name | 150 / 190 | WCAG 2.2 — 4.1.2 Name, Role, Value |
| Images missing alt text | 21 / 260 | WCAG 2.2 — 1.1.1 Non-text Content |
| Unlabelled form inputs | 0 / 1 | WCAG 2.2 — 3.3.2 Labels or Instructions |
| Links without text | 27 / 164 | Screen readers announce these as "link" |