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msn.com
CRO Recommendations — August 2026
Sequencing

The four-week roadmap

Severity first, then effort — week one always ships something reversible. Cumulative figures use the conservative end of every range.

Week 1
Ship the reversible urgent fixes
LCP 12.2s on news
Urgent · Medium · 2-5 days
TBT 1,890ms on NBA
Urgent · Medium · 2-5 days
TBT 1,690ms on MLB
Urgent · Medium · 2-5 days
Watchconversion rate on the affected step
If shipped & wins, cumulative
0.0 – 0.0 orders/1k
Week 2
Structural changes to the primary path
LCP 9.3s on MLB
Urgent · Medium · 2-5 days
LCP 9.1s on NBA
Urgent · Medium · 2-5 days
Watchconversion rate on the affected step
If shipped & wins, cumulative
0.0 – 0.0 orders/1k
Week 3
Trust, clarity and secondary surfaces
TBT 1,500ms on weather
High · Medium · 2-5 days
TBT 1,140ms on news
High · Medium · 2-5 days
TBT 1,130ms on article
High · Medium · 2-5 days
Watchconversion rate on the affected step
If shipped & wins, cumulative
0.0 – 0.0 orders/1k
Week 4
Measure, iterate and hand off
LCP 5.4s on article
High · Medium · 2-5 days
Missing trust signals
High · Medium · 2-5 days
Watchconversion rate on the affected step
If shipped & wins, cumulative
0.0 – 0.0 orders/1k
Sequence, do not batch Shipping everything at once makes results unattributable. Test items individually where traffic allows; otherwise ship in order and log each date.