M
msn.com
CRO Recommendations — August 2026
6 High Performance Verified by measurement

TBT 1,500ms on weather

Lab TBT on /en-us/weather is 1,500ms, blocking main thread interactivity and causing unresponsive taps during load.

CURRENT — TBT 1,500ms
Screenshot
⚠ TBT 1,500ms on weatherLab TBT on /en-us/weather is 1,500ms, blocking main thread interactivity and causing unresponsive taps during load.
Screenshot
Add TBT badgeAdd warning note
FixThis edit highlights the performance issue and suggests the target threshold, demonstrating the need for optimization.
Both are photographs of the live page — the right side has the change applied in the browser.
Evidence

Observed on the live site Verified by measurement

✓ Flagged independently by 1 of 7 analysts
Business case

If this change wins

0 – 0
orders per 1,000 visitors
Medium
Effort — 2-5 days
Not A/B testable
At typical traffic
Detecting this needs about 315,206 visitors per variant. Ship it as a sequenced change and log the date instead.
Prioritisation

PXL score: 5 / 10

Assessed from the live page

QuestionAnswerPoints
Is the change above the fold?Yes1
Is the change noticeable in under 5 seconds?Yes2
Does it add or remove an element?Yes1
Does it run on a high-traffic page?No0
Verified by direct technical measurement?Yes1

Criteria that need your data

4 of these could not be answered from the live page. Session recordings, survey or support themes, and analytics access would raise the confidence of this ranking — they do not indicate a weaker finding.

QuestionAnswerPoints
Discovered via user testing?No0
Discovered via qualitative feedback (survey, support)?No0
Supported by heatmaps or session recordings?No0
Found via digital analytics or real-user field data?No0
Implementation

Hand this to your developer

Surface
Performance — PERFORMANCE
Problem
Lab TBT on /en-us/weather is 1,500ms, blocking main thread interactivity and causing unresponsive taps during load.
Current state
notes: Total Blocking Time 1,500 ms (lab, mobile on /en-us/weather)
Change
notes: Total Blocking Time ≤ 200ms (good)
Acceptance criteria
GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Total Blocking Time ≤ 200ms (good), with no regression at 375px and 1280px widths.
Tracking
event: cro_tbt_1500ms_on_weather on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
Success metric
conversion rate on the affected step
QA checklist
Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
Effort
Medium — 2-5 days
Test plan
315,206 visitors per variant (95% significance, 80% power); 16 days.
Rollback
Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.
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