7
High
Navigation
Mega-menu depth and clutter
The sports article page features a deep mega-menu with many sports categories, increasing cognitive load and potentially distracting from content consumption.
scroll ↕ — this is the live page
⚠ Mega-menu depth and clutterThe sports article page features a deep mega-menu with 20+ nav items, increasing cognitive load and potentially distracting from content consumption.
Fix
Evidence
Observed on the live site
✓ Flagged independently by 1 of 7 analysts
- Nav_items include 'NFL', 'Fantasy', 'NBA', 'MLB', 'NCAAF', 'NHL', 'WNBA', 'Golf', 'Tennis', 'Betting', 'NCAAB', 'NCAAW', 'Fantasy Football 2026', 'Lacrosse', 'Swimming' (15 items) plus top-level items; n_links: 195.
Business case
If this change wins
0.2 – 1.0
orders per 1,000 visitors
Medium
Effort — 2-5 days
Not A/B testable
At typical traffic
Detecting this needs about 315,206 visitors per variant. Ship it as a sequenced change and log the date instead.
Prioritisation
PXL score: 5 / 10
Assessed from the live page
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | Yes | 1 |
| Is the change noticeable in under 5 seconds? | Yes | 2 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | Yes | 1 |
| Verified by direct technical measurement? | No | 0 |
Criteria that need your data
4 of these could not be answered from the live page. Session recordings, survey or support themes, and analytics access would raise the confidence of this ranking — they do not indicate a weaker finding.
| Question | Answer | Points |
|---|---|---|
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
Implementation
Hand this to your developer
- Surface
- Navigation — SPORTS ARTICLE NAV
- Problem
- The sports article page features a deep mega-menu with many sports categories, increasing cognitive load and potentially distracting from content consumption.
- Current state
- h1: Carson Wentz, J.J. McCarthy Get Brutal Verdict After Vikings Loss; cta: Sign in, Watch, Schedule, Get Fantasy Plus, Watch on X; notes: Mega-menu with many sports categories, potentially overwhelming users and increasing navigation time.
- Change
- h1: Carson Wentz, J.J. McCarthy Get Brutal Verdict After Vikings Loss; cta: Sign in, Watch, Schedule; notes: Reduce menu items to top sports, use a 'More' dropdown for less popular categories, and prioritize content over navigation.
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Reduce menu items to top sports, use a 'More' dropdown for less popular categories, and prioritize content over navigation, with no regression at 375px and 1280px widths. - Tracking
- event: cro_mega_menu_depth_and_clutter on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- conversion rate on the affected step
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- Medium — 2-5 days
- Test plan
- 315,206 visitors per variant (95% significance, 80% power); duration depends on traffic.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.