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yahoo.com
CRO Recommendations — August 2026
Appendix

Every finding

All 10 findings, ranked. Export as CSV or JSON for your tracker.

1. No H1, no value prop

H1s: [] and h2s are generic content sections like 'Trending', 'Weekend Reads', 'Explore More', 'For You'.

Urgent High · 0.4–1.6/1k

2. Multiple competing CTAs

CTAs on homepage: 'Sign in', 'See more stories on Yahoo 100', 'See forecast'

Urgent High · 0.4–1.6/1k

3. Rotating hero without focus

Body_sample shows multiple 'Featured' items: weather, horoscope, events, sports scores, and 'Yahoo Scout' chat prompt, all competi

Urgent High · 0.4–1.6/1k

4. Unclear pricing signals

Prices on homepage: $4, $149, $75, $1, $66, $28,000

High High · 0.2–1.0/1k

5. No pricing page link

The nav_items on the homepage include 'News', 'Finance', 'Sports', 'Mail', 'Sign in', 'Trending', but no 'Pricing' or 'Premium' li

High Medium · 0.2–1.0/1k

6. Choice overload in nav

Nav_items include 'News', 'Finance', 'Sports', 'Mail', 'Sign in', 'Trending' plus skip links; n_links: 211; body_sample shows mult

High Medium · 0.2–1.0/1k

7. Mega-menu depth and clutter

Nav_items include 'NFL', 'Fantasy', 'NBA', 'MLB', 'NCAAF', 'NHL', 'WNBA', 'Golf', 'Tennis', 'Betting', 'NCAAB', 'NCAAW', 'Fantasy

High Medium · 0.2–1.0/1k

8. Missing trust signals above the fold

Measured on the live homepage: no match for guarantee, security badge.

High Medium · 0.2–1.0/1k Measured

9. Multiple H1s dilute page focus

In the inventory for '/sports/articles/carson-wentz-j-j-mccarthy-123855283.html', 'h1s' lists three distinct titles: 'Carson Wentz

High Medium · 0.2–1.0/1k

10. No author credibility display

Article page shows multiple H1s and CTAs like 'Watch' and 'Get Fantasy Plus', but no author bio, byline, or review count visible i

High Medium · 0.2–1.0/1k