Severity first, then effort — week one always ships something reversible. Cumulative figures use the conservative end of every range.
The conservative (low) end of each shipped finding's range, summed through this week:
| Finding | Low end |
|---|---|
| No H1, no value prop | 0.4 |
| Multiple competing CTAs | 0.4 |
| Rotating hero without focus | 0.4 |
Every row is an assumption-bounded range, not a forecast — roughly 10–30% of A/B tests produce a significant win. The full arithmetic for any row is on its finding page.
The conservative (low) end of each shipped finding's range, summed through this week:
| Finding | Low end |
|---|---|
| No H1, no value prop | 0.4 |
| Multiple competing CTAs | 0.4 |
| Rotating hero without focus | 0.4 |
| No pricing page link | 0.2 |
| Choice overload in nav | 0.2 |
Every row is an assumption-bounded range, not a forecast — roughly 10–30% of A/B tests produce a significant win. The full arithmetic for any row is on its finding page.
The conservative (low) end of each shipped finding's range, summed through this week:
| Finding | Low end |
|---|---|
| No H1, no value prop | 0.4 |
| Multiple competing CTAs | 0.4 |
| Rotating hero without focus | 0.4 |
| No pricing page link | 0.2 |
| Choice overload in nav | 0.2 |
| Mega-menu depth and clutter | 0.2 |
| Missing trust signals above the fold | 0.2 |
| Multiple H1s dilute page focus | 0.2 |
Every row is an assumption-bounded range, not a forecast — roughly 10–30% of A/B tests produce a significant win. The full arithmetic for any row is on its finding page.
The conservative (low) end of each shipped finding's range, summed through this week:
| Finding | Low end |
|---|---|
| No H1, no value prop | 0.4 |
| Multiple competing CTAs | 0.4 |
| Rotating hero without focus | 0.4 |
| No pricing page link | 0.2 |
| Choice overload in nav | 0.2 |
| Mega-menu depth and clutter | 0.2 |
| Missing trust signals above the fold | 0.2 |
| Multiple H1s dilute page focus | 0.2 |
| No author credibility display | 0.2 |
| Unclear pricing signals | 0.2 |
Every row is an assumption-bounded range, not a forecast — roughly 10–30% of A/B tests produce a significant win. The full arithmetic for any row is on its finding page.