4
High
Navigation
Path bypass via nav links
The navigation provides direct links to external Yahoo properties (Finance, Sports, Mail) that bypass the homepage funnel, allowing users to leave the primary conversion path without engaging with the main content.
⚠ Path bypass via nav linksThe navigation shows direct links to Finance, Sports, and Mail, which let users leave the homepage funnel without …
Both are photographs of the live page — the right side has the
change applied in the browser.
Evidence
Observed on the live site
✓ Flagged independently by 1 of 7 analysts
- Nav items on '/' include 'Finance', 'Sports', 'Mail' linking to external domains.
- Users can exit the homepage funnel via these links.
Business case
If this change wins
0.2 – 1.0
orders per 1,000 visitors
Medium
Effort — 2-5 days
Not A/B testable
At typical traffic
Detecting this needs about 315,206 visitors per variant. Ship it as a sequenced change and log the date instead.
Prioritisation
PXL score: 5 / 10
Assessed from the live page
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | Yes | 1 |
| Is the change noticeable in under 5 seconds? | Yes | 2 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | Yes | 1 |
| Verified by direct technical measurement? | No | 0 |
Criteria that need your data
4 of these could not be answered from the live page. Session recordings, survey or support themes, and analytics access would raise the confidence of this ranking — they do not indicate a weaker finding.
| Question | Answer | Points |
|---|---|---|
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
Implementation
Hand this to your developer
- Surface
- Navigation — NAV
- Problem
- The navigation provides direct links to external Yahoo properties (Finance, Sports, Mail) that bypass the homepage funnel, allowing users to leave the primary conversion path without engaging with the main content.
- Current state
- h1: None; cta: Nav links to Finance, Sports, Mail; notes: Users can exit the homepage funnel via these links.
- Change
- h1: None; cta: Keep nav but ensure homepage content is compelling enough to retain users; notes: Consider adding a 'Back to Home' or 'Explore More' CTA to encourage return.
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Consider adding a 'Back to Home' or 'Explore More' CTA to encourage return, with no regression at 375px and 1280px widths. - Tracking
- event: cro_path_bypass_via_nav_links on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- organic sessions for the affected pages
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- Medium — 2-5 days
- Test plan
- 315,206 visitors per variant (95% significance, 80% power); duration depends on traffic.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.