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CRO Recommendations — August 2026
2 Urgent Performance Verified by measurement

TBT 1,890ms on NBA

Lab TBT on /en-us/sports/nba is 1,890ms, blocking main thread interactivity for nearly 2 seconds, causing taps and scrolls to freeze.

CURRENT — 1,890ms TBT
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scroll ↕ — this is the live page
⚠ TBT 1,890ms on NBAThe page's Total Blocking Time (TBT) is 1,890ms, meaning the main thread is blocked for nearly two seconds during load. This prevents the browser …
Reduce TBT to ≤200msOptimize script executionDefer non-critical JS
NBA Scores & Schedule

NBA

Live scores, schedules, and news for the NBA season.

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✓ Instant responsePage becomes interactive in under 200ms; taps and scrolls respond immediately.
FixReduce Total Blocking Time to under 200ms by breaking up long tasks, deferring non-critical scripts, and optimizing third-party code. Implement code splitting to load only necessary JavaScript for the initial view, and use web workers for heavy computations. This will allow the page to become interactive quickly, improving user experience and conversion rates.
Evidence

Observed on the live site Verified by measurement

✓ Flagged independently by 1 of 7 analysts
Business case

If this change wins

0 – 0
orders per 1,000 visitors
Medium
Effort — 2-5 days
Not A/B testable
At typical traffic
Detecting this needs about 124,891 visitors per variant. Ship it as a sequenced change and log the date instead.
Prioritisation

PXL score: 5 / 10

Assessed from the live page

QuestionAnswerPoints
Is the change above the fold?Yes1
Is the change noticeable in under 5 seconds?Yes2
Does it add or remove an element?Yes1
Does it run on a high-traffic page?No0
Verified by direct technical measurement?Yes1

Criteria that need your data

4 of these could not be answered from the live page. Session recordings, survey or support themes, and analytics access would raise the confidence of this ranking — they do not indicate a weaker finding.

QuestionAnswerPoints
Discovered via user testing?No0
Discovered via qualitative feedback (survey, support)?No0
Supported by heatmaps or session recordings?No0
Found via digital analytics or real-user field data?No0
Implementation

Hand this to your developer

Surface
Performance — PERFORMANCE
Problem
Lab TBT on /en-us/sports/nba is 1,890ms, blocking main thread interactivity for nearly 2 seconds, causing taps and scrolls to freeze.
Current state
notes: Total Blocking Time 1,890 ms (lab, mobile on /en-us/sports/nba)
Change
notes: Total Blocking Time ≤ 200ms (good)
Acceptance criteria
GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Total Blocking Time ≤ 200ms (good), with no regression at 375px and 1280px widths.
Tracking
event: cro_tbt_1890ms_on_nba on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
Success metric
conversion rate on the affected step
QA checklist
Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
Effort
Medium — 2-5 days
Test plan
124,891 visitors per variant (95% significance, 80% power); 25 days.
Rollback
Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.
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