10
High
Sports Article Page
No author credibility display
Readers may doubt article accuracy without visible author credentials or review counts, reducing engagement and trust.
scroll ↕ — this is the live page
⚠ No author credibility displayReaders may doubt article accuracy without visible author credentials or review counts, reducing engagement and trust.
Fix
Evidence
Observed on the live site
✓ Flagged independently by 1 of 7 analysts
- Article page shows multiple H1s and CTAs like 'Watch' and 'Get Fantasy Plus', but no author bio, byline, or review count visible in the body sample.
Business case
If this change wins
0.2 – 1.0
orders per 1,000 visitors
Medium
Effort — 2-5 days
Not A/B testable
At typical traffic
Detecting this needs about 315,206 visitors per variant. Ship it as a sequenced change and log the date instead.
Prioritisation
PXL score: 3 / 10
Assessed from the live page
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | No | 0 |
| Is the change noticeable in under 5 seconds? | Yes | 2 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | No | 0 |
| Verified by direct technical measurement? | No | 0 |
Criteria that need your data
4 of these could not be answered from the live page. Session recordings, survey or support themes, and analytics access would raise the confidence of this ranking — they do not indicate a weaker finding.
| Question | Answer | Points |
|---|---|---|
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
Implementation
Hand this to your developer
- Surface
- Sports Article Page — SPORTS ARTICLE PAGE
- Problem
- Readers may doubt article accuracy without visible author credentials or review counts, reducing engagement and trust.
- Current state
- h1: Carson Wentz, J.J. McCarthy Get Brutal Verdict After Vikings Loss; cta: Watch; notes: No author information or credibility signals near the article content.
- Change
- h1: Carson Wentz, J.J. McCarthy Get Brutal Verdict After Vikings Loss; cta: Watch; notes: Add author byline with credentials and a 'Read more from this author' link to build trust.
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Add author byline with credentials and a 'Read more from this author' link to build trust, with no regression at 375px and 1280px widths. - Tracking
- event: cro_no_author_credibility_display on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- conversion rate + bounce rate on the affected page
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- Medium — 2-5 days
- Test plan
- 315,206 visitors per variant (95% significance, 80% power); duration depends on traffic.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.