9
High
Sports Article Page
Multiple H1s dilute page focus
The sports article page has three H1s, which confuses the primary topic and weakens SEO and user focus.
scroll ↕ — this is the live page
⚠ Multiple H1s dilute page focusThe sports article page has three H1s, which confuses the primary topic and weakens SEO and user focus.
Fix
Evidence
Observed on the live site
✓ Flagged independently by 1 of 7 analysts
- In the inventory for '/sports/articles/carson-wentz-j-j-mccarthy-123855283.html', 'h1s' lists three distinct titles: 'Carson Wentz, J.J. McCarthy Get Brutal Verdict After Vikings Loss', 'Raiders still not ready to name starting quarterback after final preseason game', and 'NFL Preseason Blitz: Falcons QB Tua Tagovailoa booed in Miami return, but shows a little improvement'.
Business case
If this change wins
0.2 – 1.0
orders per 1,000 visitors
Medium
Effort — 2-5 days
Not A/B testable
At typical traffic
Detecting this needs about 315,206 visitors per variant. Ship it as a sequenced change and log the date instead.
Prioritisation
PXL score: 3 / 10
Assessed from the live page
| Question | Answer | Points |
|---|---|---|
| Is the change above the fold? | No | 0 |
| Is the change noticeable in under 5 seconds? | Yes | 2 |
| Does it add or remove an element? | Yes | 1 |
| Does it run on a high-traffic page? | No | 0 |
| Verified by direct technical measurement? | No | 0 |
Criteria that need your data
4 of these could not be answered from the live page. Session recordings, survey or support themes, and analytics access would raise the confidence of this ranking — they do not indicate a weaker finding.
| Question | Answer | Points |
|---|---|---|
| Discovered via user testing? | No | 0 |
| Discovered via qualitative feedback (survey, support)? | No | 0 |
| Supported by heatmaps or session recordings? | No | 0 |
| Found via digital analytics or real-user field data? | No | 0 |
Implementation
Hand this to your developer
- Surface
- Sports Article Page — SPORTS ARTICLE PAGE
- Problem
- The sports article page has three H1s, which confuses the primary topic and weakens SEO and user focus.
- Current state
- h1: Three H1s present; cta: N/A; notes: Multiple H1s dilute the page's main topic and can harm SEO.
- Change
- h1: Keep only the main article title as H1; demote others to H2 or H3; cta: N/A; notes: Use a single H1 to clearly define the page's primary content.
- Acceptance criteria
- GIVEN a first-time visitor on the affected page
WHEN the change is live
THEN Use a single H1 to clearly define the page's primary content, with no regression at 375px and 1280px widths. - Tracking
- event: cro_multiple_h1s_dilute_page_focus on interaction with the changed element; verify it fires in BOTH variants before opening traffic.
- Success metric
- organic sessions for the affected pages
- QA checklist
- Chrome / Safari / Firefox · 375px + 1280px · keyboard reachable · screen-reader name present · no CLS introduced
- Effort
- Medium — 2-5 days
- Test plan
- 315,206 visitors per variant (95% significance, 80% power); duration depends on traffic.
- Rollback
- Feature-flag the change; revert the flag if the primary metric drops for 3 consecutive days.