M
msn.com
CRO Recommendations — August 2026
CRO Page Prioritization

Where the Conversion
Leaks Are

The single most valuable conversion mechanism on this site is page load performance, and it is bleeding value through extreme lab-measured LCP and TBT on key mobile pages (e.g., /en-us/news LCP 12.2s, TBT 1,140ms; /en-us/sports/nba LCP 9.1s, TBT 1,890ms), which cause visitors to bounce before content appears or becomes interactive.

7 analysts ['/', '/en-us/weather', '/en-us/sports/nba', '/en-us/sports/mlb'] pages 10 findings 4-week roadmap →
F
57 / 100 overall
Per-surface grade — longer bar means more conversion risk found on that surface
Performance
F
Trust & Proof
B
191,097 – 950,284
orders per year if all win (measured traffic)
10
Verified by measurement
5
Urgent
Blocking or misrepresenting the primary path.
0
Shippable this week
Low-effort changes — start here.
Also examined, no material issue found: Funnel Path, Message Clarity, Form & Interaction Friction, Trust & Social Proof, Pricing & Cost Transparency and Navigation & Information Scent. The grade reflects the findings that survived this run’s integrity checks — it is a snapshot of this audit, not a fixed property of the site.
Executive summary (PDF) Slide deck (PPTX) Backlog (CSV) Backlog (JSON)
Before & After — click any card for evidence, math and the dev spec
Current
Recommended
News

Latest News

Stories load in under 2.5s.

✓ Fast loadMain content appears in under 2.5s on mobile.
1
Urgent

LCP 12.2s on news

Lab LCP on /en-us/news is 12.2s, far above the 2.5s good threshold, causing most mobile visitors to bounce before content appears.

Medium effortMeasured
Full analysis →
Current
Recommended
NBA Scores & Schedule

NBA

Live scores, schedules, and news for the NBA season.

$0.00
Get Started
✓ Instant responsePage becomes interactive in under 200ms; taps and scrolls respond immediately.
2
Urgent

TBT 1,890ms on NBA

Lab TBT on /en-us/sports/nba is 1,890ms, blocking main thread interactivity for nearly 2 seconds, causing taps and scrolls to freeze.

Medium effortMeasured
Full analysis →
Current
Recommended
Performance

MLB Scores & News

Live scores, schedules, and breaking news for Major League Baseball.

$0.00
ReadyGet Started
✓ Instant responsePage is interactive in under 200ms; taps and scrolls respond immediately.
3
Urgent

TBT 1,690ms on MLB

Lab TBT on /en-us/sports/mlb is 1,690ms, blocking main thread interactivity and causing unresponsive taps during load.

Medium effortMeasured
Full analysis →
Current
Recommended

Performance

MLB Scores & Schedule

Loading…

✓ Fast loadMain content appears in under 2.5s.
4
Urgent

LCP 9.3s on MLB

Lab LCP on /en-us/sports/mlb is 9.3s, far above the 2.5s good threshold, causing most mobile visitors to bounce before content appears.

Medium effortMeasured
Full analysis →
Current
Recommended
NBA

NBA Scores & Schedule

Live scores now.

✓ Fast loadMain content appears in under 2.5s.
5
Urgent

LCP 9.1s on NBA

Lab LCP on /en-us/sports/nba is 9.1s, far above the 2.5s good threshold, causing most mobile visitors to bounce before content appears.

Medium effortMeasured
Full analysis →
Current
Recommended
6
High

TBT 1,500ms on weather

Lab TBT on /en-us/weather is 1,500ms, blocking main thread interactivity and causing unresponsive taps during load.

Medium effortMeasured
Full analysis →
Voice of customer

What customers actually say

Gathered from third-party reviews, forums and video — the site’s own pages are excluded. Every quote was verified word-for-word against the page it links to; anything that could not be verified was discarded rather than paraphrased.

Said after buying — these shape what the page must reassure

No real person to talk to
Widespread customer complaints about no real person to talk to and poor customer service.
— msn.pissedconsumer.com
Prospects fear being unable to reach a human for support, increasing perceived risk of purchase.
Account lockouts and access issues
Many reports of account lockouts, email access...
— msn.pissedconsumer.com
Users worry about being locked out of accounts and losing access to services they paid for.
Comments deleted and freedom of speech
MSN has been deleting a lot of my comments they don't like and they're violating my 1st amendment right and my right to freedom of speech.
— trustpilot.com
Users fear their content will be censored, affecting their engagement and trust.
Ambiguous guidelines and never unblocked
The "guidelines" are ambiguous and if you are blocked, you are not told what "guidelines" you broke and you are never unblocked.
— trustpilot.com
Unclear rules and lack of recourse deter users from participating in community.
Misleading clickbait titles
digital content often relies on misleading clickbait titles that do not reflect the actual subject matter.
— trustpilot.com
Users are frustrated by content that doesn't match headlines, reducing trust in the platform.
Unexpected charges and billing issues
I got a charge from Microsoft for 19.99 on a different card I've never given them. The charge says recurring.
— reddit.com
Hidden fees and billing problems create distrust and fear of being overcharged.
Prepared by The CRO Panel · · Method & confidence